Mexican Rodeo

ng methods and distinctive truck design--features that are less frequently found in India. Today we are not competing in just any food category, we fall somewhere around a category called "fast-casual," the fastest growing segment of the restaurant industry, where customers expect food quality that's more in line with full-service restaurants, coupled with the speed and convenience of fast food. Our focus has always been on using higher-quality ingredients and cooking techniques to make great food accessible to all people at reasonable prices. While using a variety of fresh ingredients remains the foundation of our menu, we believe that "fresh is not enough, anymore." Now we want to know the sources for all of our ingredients, so that we can be sure they are as flavorful as possible while we are mindful of the environmental and societal impact of our business. We call this idea, Food With Integrity, and it guides how we run our business.