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The easiest sale is the one you didn’t have to make.

Every Sunday, I have a ritual: Tea with our Surat channel partner. It’s that sacred time when professional boundaries blur into personal friendship.

But this Sunday(today), he was buzzing with excitement. He had a story that gave me goosebumps.

He came across an ad of opening of a new EV store in the town and he contacted them, scheduled the appointment. (He has a practice of reading the ads in newspaper and not the news - that is the best lead as per him - Gold thought as per me).

He reached to the store and handed his business card to the store owner. The card had a photo of our product, Richa AI.

Suddenly, the owner stood up. "I needed to meet you," the owner said, staring at the card. "Richa has been on my mind all morning."

Our Channel Partner was confused. "How?"

The owner explained: "I was just interviewing a candidate for a Social Media Manager role. She told me she could generate leads for my business, but the best combination is leads along with Richa AI who calls the leads in the golden minutes which she was using at her last company."

She spent 20 minutes of her job interview advocating Richa AI. She explained every feature. She told him it was India’s first AI Sales Agent. She essentially sold the product before our Channel partner even walked in the door.

The result?

✅ The Channel Partner: Closed the sale instantly.

✅ The Candidate: Got the job (smart move!).

✅ The Owner: Got a NextGen product and a great employee.

It was a true Win-Win-Win.

For me - there is no greater feeling than hearing that your product is being advocated for by users and getting employment.

Two things I am curious to know if you have read till now -

1. "What is the easiest or luckiest sale you have ever made in your career? Let me know in the comments!"

2. "Our Channel Partner swears by reading newspaper ads to find leads. What is the most unconventional source you’ve used to find a prospect?"

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