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Need more leads, a stronger online presence, or faster growth in business? We will take care of that.
You left headphones in a cart. Now the ad follows you everywhere. Here’s the Facebook retargeting setup behind it.
1. Events Manager
Install your Meta Pixel and set up the Add to Cart event. Out of the box, the Pixel only tracks page views. Then add the Conversions API so iPhone users don’t break your tracking.
2. Ads Manager
Make a Sales campaign. Build a website Custom Audience: Add to Cart, last 30 days. Then exclude people who purchased. Don’t skip that part. It’s what stops you paying to show ads to someone who already bought.
3. Catalog ad
Each person sees the exact product they left behind.
Why it works: these people already wanted to buy, so your cost per purchase is usually lower.
Send this to a store owner who runs ads. Save it for setup day. And tell us: which step should we break down next?
Meta partnership ads in 3 steps: a simple way to work toward a better ROAS.
Want more from your Meta ads without making them more complicated? Do these three things:
1. Pick the right creator
Open Instagram’s Creator Marketplace and find someone your customers already follow, at a price that fits your budget. Check their engagement. Skip anyone with a big following and few likes or comments.
2. Keep the Reel under 15 seconds
Ask for one Reel, then run it as a partnership ad. Meta’s own advice for video ads is to get to the point fast.
3. Win the first 3 seconds
Tell the creator to put their best line right at the start. If the hook fails, the whole video fails.
The numbers: Meta says adding partnership ads to your usual campaigns delivers 19% lower CPA and 13% higher click-through rate, on average (Meta, Dec 2025). Your results will vary.
Which step are you skipping right now? Reply 1, 2 or 3.
Save this for your next creator brief. Send it to whoever runs your ads.
Marketing funnel explained in 57 seconds: what to run at the top, middle and bottom (TOFU, MOFU, BOFU).
Ignore these 3 stages of your ad funnel and you’re missing out on sales.
TOP of funnel (TOFU)
Goal: get discovered and educate people.
Run: founder stories, user-generated content (UGC) and problem-solution ads.
MIDDLE of funnel (MOFU)
Goal: overcome objections and build trust with people who already watched or visited.
Run: customer reviews, before-and-afters and product comparisons.
BOTTOM of funnel (BOFU)
Goal: turn people into buyers and build loyalty.
Run: special offers, plus urgency for people who are still interested.
Set up all three stages correctly and you get more sales.
Which stage is your ad account weakest at? Comment TOP, MIDDLE or BOTTOM.
Save this so you can rebuild your ad campaigns today. Send it to a business owner who needs it.
Every missed call is a customer deciding whether to wait for you — or call your competitor next.
A study of 1,000 customers found this: 78 out of 100 people who call and get no answer simply give up on that business.
And 82 out of 100 call a competitor next.
That’s why more businesses are switching to an AI answering service that texts customers back the second a call is missed — so no one gets handed to someone else.
Save this.
Then check how many calls your business could be missing this week.
Comment “FIX” and I’ll send you the exact way to check it for your own business.
Anyone can run an ad.
Not everyone makes money from it.
A click is not a sale.
Cost per click can look great.
Cost per sale tells you the truth.
Check your cost per sale. Not just your cost per click.
Spending more on ads but leads aren’t growing? Here’s the real reason.
It’s not your offer. It’s not your targeting.
It’s something almost nobody checks: ad frequency — how many times the same person has already seen your ad.
Once someone’s seen it too many times, they stop noticing it. That’s ad fatigue. You’re still paying for every view — even the ones that stopped working weeks ago.
It’s quietly pushing your cost per lead up while nothing else about the campaign changed.
Fix your ad frequency, and the same budget works harder. No extra spend needed.
Open Ads Manager this week and check your frequency number. That’s the whole fix.
Follow for more things most agencies won’t tell you.
Your competitor isn’t better. They just use AI.
They reply in seconds. You take hours.
They post daily. AI writes the first draft.
They win new leads first. You’re still typing.
They watch their ads all day. You check once.
Most small businesses already use AI. The ones using it for marketing make about $47,000 more a year.
You’re not behind because you’re bad at this. You just started later.
Save this. Pick one. Start today.
Still running the ad from 3 weeks ago?
It’s probably dead already. Not because it’s bad — your audience just stopped seeing it.
Real number: clicks drop 45% after just 4 views of the same ad. Your brain does this on purpose — first time, it checks something out. Every time after, it skips it. Same as the exit sign you walk past daily and never notice.
The fix costs nothing extra: swap your creative every 2 weeks. That’s a 30% lift in clicks, just from timing.
Save this and go check your own account today.
06/05/2026
A lot of businesses are paying agencies every month…
…without actually knowing what matters.
So here’s the simplest SEO test:
Ask your agency:
“How much revenue came from organic search last month?”
If they can’t answer clearly, that’s your answer too.
02/05/2026
SEO is not dead. It just changed forever.
In 2026, 65% of Google searches end without a single click.
AI Overviews answer your customers before they even reach your site. If you are still chasing “vanity traffic,” you are losing the game.
The new goal?
Become the source AI pulls from.
Build authority, focus on E-E-A-T, and prioritize revenue over clicks.
Swipe through to see the 5 moves that still work. Which one are you focusing on this year?
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