Addis Studio
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Crafting powerful brand identities with innovative design and strategy. Elevate your brand with Addis
02/10/2026
Packaging is where the brand becomes visible. It shouldn't be where the thinking begins.
Before colour, claims, or shelf presence - who is this for, why should they choose it, and what should they remember?
That's where the brand starts.
Food and FMCG work on addis.studio.
- Addis Studio
Food & FMCG brands built as systems - from strategy to identity to pack.
See the work on addis.studio.
- Addis Studio
Your product gets one glance on the shelf. That's it.
Most FMCG brands spend that glance trying to show everything — every claim, every colour, every offer. The customer sees noise and picks the pack next to yours.
At Addis Studio, we start before the pack. Who's buying it. What they're comparing it against. What makes them trust one brand in that one second.
Our food and FMCG work is on addis.studio.
Addis Studio. Brands built to last.
Our new website is live.
A clearer look at who we are, how we work, and the brands we've built along the way.
Take a look: www.addis.studio
Brands built to last.
A recap of the brands we've built at Addis Studio.
12 years. 100+ businesses. Every mark shaped by strategy, made deliberately.
A small glimpse of what we've built — and what we're still building.
28/08/2026
3 things to discuss with a trademark attorney - before you build a brand.
Starting a brand is exciting. But nothing is more painful than falling in love with a name, building an identity around it, and then discovering a trademark conflict.
Here's what we ask our clients to discuss with a trademark attorney, before we open a design file:
01 - Have you checked the name?
02 - Which categories matter for your business?
03 - Are you ready to build on it?
None of these are legal advice - that's what an attorney is for. All of them are the reason we work with attorneys before we start. Make sure the name can move forward before the design does.
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BEFORE WE DESIGN / 01 - CHECK THE NAME
An Addis Studio series on what happens before the design file opens.
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Need clarity on your brand? Let's talk.
Need clarity on your brand? Let's talk.
A quiet look into where the work happens. Coimbatore.
26/08/2026
A logo isn't where we start.
Our order of operations, before the design file opens:
01 - BUSINESS
First, understand what we're actually building. Not the brand - the business behind it.
02 - NAME
Then make sure the name is worth building around. We ask clients to have the legal side checked with a trademark attorney before we go further.
03 - STRATEGY
Then decide what the brand needs to stand for. Positioning. Audience. What it's not.
04 - IDENTITY
Then we design.
Strategy first. Then design.
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BEFORE WE DESIGN / 01 - CHECK THE NAME
An Addis Studio series on what happens before the design file opens.
---
Need clarity on your brand? Let's talk.
BEFORE WE DESIGN / 01 - CHECK THE NAME
Before we design your brand, we ask you to check the name. A trademark attorney will tell you what you can build on. Then we start.
We're not lawyers. We work alongside them.
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Need clarity on your brand? Let's talk.
We don't design a logo until we ask one question.
Have you checked the name?
We've seen brands learn this too late. The identity is done. Packaging is printed. Sometimes, the product is already on the shelf. Then comes a trademark problem — and everything has to change.
So before we design, we ask our clients to speak to a trademark attorney. We're not lawyers. We work alongside them.
Because before you build a brand around a name, make sure it's a name you can build on.
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BEFORE WE DESIGN / 01 — CHECK THE NAME
A new Addis Studio series on what happens before the design file opens.
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Need clarity on your brand? Let's talk.
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#2/93, Annai Velankanni Nagar, Jeeva Nagar, Cheran Ma Nagar
Saravanampatti
641035
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