MarkIIT
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This is the official page of MarkIIT - the Marketing Club of DoMS, IIT Roorkee
MarkIIT is the authorized marketing club of the Department of Management Studies, IIT Roorkee. Since its commencement, the club has organized numerous student and corporate activities and events which include Vipanan - the annual marketing summit of DoMS, Quenchers - the annual business quiz of DoMS, ShutterSmart – the photography competition etc. besides bring together eminent business personalit
25/04/2021
In the Summer of 2020, DoMS IIT Roorkee conducted a competition with a topic: Marketing Trends observed during Covid.
Following submissions are of the winners :
03/05/2020
Congratulations to Lakshmanan R and Pranav Ramkumar from DoMS IIT Madras for winning Quiz From Home (QFH) organized by DoMS IIT Roorkee and Dare2Compete as a part of the Online Quizzing Festival (OQF) Season 5.
90 quizzes in 30 days from premier institutes like IIMs, IITs, NITs etc. Register now at
https://dare2compete.com/quiz/4461-department-of-management-studies-doms-indian-institute-of-technology-iit-roorkee-presents-quiz-from-home-qfh
02/05/2020
team MarkIIT is partnering with Dare2Compete for Online Quizzing Festival (OQF)
stay tuned for more
28/12/2018
By adding a simple blend to the billboard advertisement, Ogilvy and Mather were able to create an interaction with the advertisement that helped people in their time of need. The concept was for IBM's People for Smart Cities Program.
26/12/2018
With the arrival of winter season, The Himalaya Drug Company has come up with a new campaign "Ek Nayi Muskaan" to raise awareness about the Cleft lip and palate that is prevalent among children!
Himalaya Lip Care's new campaign “Ek Nayi Muskaan” helps raise awareness for children with clefts - ET BrandEquity Through Muskaan, Himalaya Lip Care has been helping to raise awareness about cleft lip and palate and supporting free cleft treatment for underprivile..
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This ad was awarded one of the 20 best ads ever made in the millenium!!
28/11/2018
Patanjali is facing a tough time in the Indian consumer market with decreased sales for the first time in five years.
Pain in Patanjali chain: Sales drop first time in five years - ET BrandEquity The company’s standalone consumer goods revenue declined more than 10 per cent to Rs. 8,148 crore in the year ended March 2018
27/11/2018
Dynamic Creative Optimization(DCO) performs multivariate tests and algorithmically determines the most effective ads or creative elements. For example, you might want to test button color. A DCO platform would help you set which colors to test (e.g., red, yellow, orange, blue), and then the platform would track KPIs (clicks, conversions, etc) to determine which color tends to perform best.
25/11/2018
Here's how Amul creatively celebrated Ranveer and Deepika's wedding!
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Department Of Management Studies. IIT Roorkee
Roorkee
247667