Not Basic

Ready to serve 🎾

Style stops at nothing 🌼

Tees that emphasise on your everyday moment ✨ Shop via link in the bio 🫶

Not every ritual begins at sunrise.
Some begin with a pause.
A sip.
A stretch.
A soft refusal.
This is wellness in whispers—
Not loud routines, but quiet choices.
Not performance, but presence.
Not noise, but knowing.
We dress, move, and create from a place that feels true.
Because feeling grounded is the real luxury.

This carousel is a reflection of our inner code —
A way of being, not just doing.

Not basic, elevated essentials, quiet luxury, wellness, mindfulness, stillness, basics

To Feel Your Best, Return To The BASICS.
Wellness isn’t about doing more—it’s about doing less with presence.

Swipe through a simple grounding guide to reconnect with what truly matters:

• Rituals that reset (not routines that rush)
• Movement that feels like coming home
• Dressing with clarity and intention

This is wellness, the Not Basic way.
Not the rushed. Not the loud.
But the quiet rituals that bring you home to yourself.

“Alone we can do so little, together we can do so much.”

Our story is a testament to the power of family, culture and love. It’s a celebration of Sisterhood. From the depths of our heritage, we rise.

This is Us. This is Our Story.


[our story, know us, about the brand, our roots, the brand story, not basic]

Everyday Energy.

Shop via link in the bio 🌼

[Notbasic, everyday essentials, lifestyle, timeless wardrobe, slow fashion, selected, premium, made to last]

Some statements don’t need to shout. They just are.

The ‘NOT BASIC’ Core Tee. It’s not just black, it’s the absence of noise.

It’s not just a tee, it’s a testament to conscious choices. For those who understand that true individuality isn’t about being loud, but about being deeply, authentically yourself.

This is your uniform for the effortlessly elevated life. Crafted for comfort that lasts, and designed for a style that never fades.

Beyond the finish line. Beyond the ordinary.

The NB signature cap is crafted for motion, designed for distinction. Because your journey and your gear should be anything but basic.
Shop via link in the bio
[not basic, run your own race, premium performance, effortless elevation, quality over quantity, timeless style, beyond basics]

Our kind of Monday Blues 🌊

[notbasic, summer 2025, caps, hats, shop now]

Not Basic X Ministry Of Esports
Let the games begin! 🎮

Find the limited edition merch at .gg
📍Pune


[limited edition, merchandise, collaboration, esports, not basic, ministry of esports]