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A Look On 2013 In Digital Marketing.....

It was a tremendous year for marketers, no doubt. we tend to shopped from our phones and from our couches, and that we consumed content in each thinkable means. Cheers to what was a good year for innovation and optimization — and here’s trying ahead for larger and higher in 2014.

Mobile Goes Shopping :-

While everything concerning mobile looked as if it would build waves this year, it had been the surge of looking apps that proven really revolutionary in 2013. Apps like Wanelo (short for “want, need, love”) provide users Associate in Nursing insight into what’s trending in period and modify multi-store browsing and links to shop for. There’s positively tier of Pinterest-esque interaction and engagement, however with the shopping for power of the large boys.

And 2014 without any doubt will see even a lot of of this uber-connectivity development.

The Rise Of Couch Commerce :-

It’s no surprise, then, that tablet usage outpaced even mobile adoption this year and continues to chart a meteoric path for the months ahead. Globally, websites garner additional traffic from tablets than smartphones and users read 70th additional pages-per-visit from the larger format device, with retail websites obtaining the most tablet traffic.

With such a powerful connectivity to traditional broadcast engagement and the boom in adoption, marketers can need to seek for substantive ways that to align broadcast electronic messaging with tablet engagement in 2014.

Content Is Still King—And It Was Everywhere :-

Looking back, there’s certainly some level of cohesiveness among the trends: 2013, it seems, was one half inevitableness and one half unchecked chance. there have been winners and losers, innovators and industry-leaders and many WHO area unit already paving the means for 2014. So, what outlined the year that was for marketers? it was virtually inevitable that 2013 would be all concerning apps, tablets and content, content, content. now on to 2014 — and what's going to that look like?

Here are 15 digital marketing statistics that are going to mold the future of digital marketing in 2014.

1. Everything is going mobile, so mobile compatibility for websites and emails is a must. The rate of emails being opened on mobile devices such as smartphones and tablets has risen 80% over the last 6 months. (Source: Social media today)

2. The blogger, once shunned and ridiculed as a wannabe journalist, has won over the public’s trust. (Move over Walter Cronkite, blogs are now the most trusted in the nation). 63% of readers are more likely to be influenced by blogs than magazines when deciding on a purchase. (Source: Marketing Query)

3. Using videos on website landing pages can increase conversions by…wait for it… 86%. And videos get 267% more likes than normal posts. What is that smell? Oh, it’s the future.

4. 20% of people will read text while 80% of people will watch a video displaying that exact same content. Sorry blogger-can you get up and let the videographer sit there? Source.

5. An online shopper is 144% more likely to purchase a product after they have watched a video than a shopper who did not watch a video. 2012 was the first year that online shopping spending beat out physical stores. (Sources: Stacks And Stacks and Huffington Post)

6. 67% of consumers state that the quality of a product image is paramount when selecting and purchasing products online. (Sources: National Retail Federation)

7. Recipients of email marketing campaigns purchase 28% more often than those who do not and their orders are 44% larger. (Source: Small Business Yahoo)

8. The average content length is 2,000 words for web pages that get ranked in the top 10 results for any keywords.(Source: Active Internet Marketing)

9. In many countries, consumers use mobile devices as their primary access point for social networks. In fact, mobile traffic accounts for almost 1/5 of all web traffic. You snooze, you lose USA, better catch up! (Source: Unified Social and Information Week)

10. Users are 3 times more likely to share Pinterest pins, 66% more likely to retweet and 39% more likely to engage on Facebook while using a mobile device. (Source: Social media today)

11. 67% of B2B marketers will use social media in 2013. (Source: Top Rank Blog)

12. Companies recognize that SEO is important to their success and longevity. 6 out of 10 organizations plan to increase SEO spending this year. (Source: imforza)

13. 3 quick Pinterest facts: (Souce: Social Media Today)

• 80% of Pinterest users are women
• 50% of users are parents
• 80% of pins are repins

14. LinkedIn is at the top of the list when it comes to content distribution. 83% of B2B marketers use LinkedIn to distribute content. (Source: Top Rank Blog)

15. 70% of marketers say that content marketing has increased their brand awareness. (The remaining 30% were all plagiarists or bad writers;) (Source: Social Media Today)

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