Multia

When Natasha, founder and principal designer at Between Walls, approached us, the intention was to create something that would help the clients look back on the journey of building their home, not just the finished space itself.
Together, we designed a personalised coffee table book that captures the many layers behind the project. The ideas that evolved over time, the conversations, the unexpected turns, the moments of clarity, and everything that slowly came together to shape the home into what it is today.
The book was imagined as both a beautiful object to live within the space and a quiet reminder of the experience behind it. Bold, layered, and personal, much like the home and the people who inhabit it.

Most people think good work comes from big ideas.
It usually comes from small habits done every day.

One thing I keep telling everyone at Multia:
Don’t start your day by jumping into tasks.

Take 20–30 minutes first.
See what’s happening.

What are brands putting out
What feels fresh
What already feels repetitive
What people are reacting to

It changes how you approach everything after.

This applies to everyone, not just designers.
Content, strategy, accounts, all of us.

A few other habits that help more than we realise:

• Saving references, even if you don’t need them yet
• Naming files and structuring work properly
• Taking a break before you finalise something important
• Asking “why are we doing this?” before starting
• Looking at your own work once like you’ve never seen it before
• Noticing things outside your screen, signage, packaging, spaces
• Writing ideas down before they slip
• Pushing one more version than you planned

Some brands are shaped by what they need to say.
Others are shaped by how they need to feel.
For Aliopera, a Milan-based opera management agency, the identity was not about adding more, but about knowing what to hold back. The world of opera carries its own weight - discipline, performance, emotion, and years of practice behind every moment on stage.
The visual direction had to reflect that same sense of control and presence. Structured, composed, and intentional, without feeling excessive.
A brand that does not compete for attention, but holds it.

(Brand identity system, Visual Language , Editorial design , Brand architecture, Visual storytelling , Cultural branding)

So Verde was built around a simple idea - fresh, honest, and easy to connect with. From identity to space, every element carries that thought forward. A clear voice, a fresh visual language, and a system that works across touchpoints. A brand that feels as natural as what it stands for.

While working on the new Multia identity, we did not begin with what to add.
We began with what to remove.
Most days in the agency are quiet. Someone refining a line. Someone sitting with a thought until it feels right.
Over time, you realise not everything needs to stay. And what remains starts to define you.
For us, it shows up in the small things.
Details that feel intentional.
Decisions that do not try too hard.
It is not a big reveal.
Just a gradual move towards something clearer, and more our own.
Just a quiet shift towards clarity.
 

There is something deeply comforting about food that feels authentic, familiar and rooted in home. 

brings that feeling into everyday life through thoughtfully prepared products made with handpicked ingredients and genuine care. Born from the founder’s own effort to balance health, time, and convenience, the brand is shaped by the warmth and guidance of his mother, along with recipes inspired by traditions passed down through generations.

At Multia, we shaped a visual direction using hand drawn illustrations, earthy tones and brown paper textures to express authenticity, honesty and everyday goodness. The result is a packaging system that feels true to the brand and easy to connect with.
 
(meal prep, food branding, food packaging design, consumer food brand, FMCG packaging)