GTM360

Checkout my latest blog post: Statistical Significance Is Dying – And Data Science Is Responsible

Statistical Significance Is Dying – And Data Science Is Responsible | GTM360 Blog A survey with a sample size of merely 2000 can deliver statistically significant results for a population of millions provided the sample is representative of the population, which is determined by how homogeneous or heterogeneous the population is.

Checkout my latest blog post: How Do Founders Become Rich When Their Companies Don’t Make Profits?

How Do Founders Become Rich When Their Companies Don’t Make Profits? | GTM360 Blog The question is temporally flawed since Amazon does make profits today. But there was a time when Amazon made losses and still Jeff Bezos had a networth in the billions – or at least hundreds of millions.

Checkout my latest blog post: Consent – Have You Given It Or Not?

Consent – Have You Given It Or Not? | GTM360 Blog I amplified the first point in Your Personal Data Is Not Sold, Just Used. (Spoiler Alert: My credit card company did not sell my purchase data to AirBnB.)

Checkout my latest blog post: How RuPay Can Disrupt Visa And MasterCard

How RuPay Can Disrupt Visa And MasterCard | GTM360 Blog In Don’t Go Global Without Cracking The Value Proposition For Foreign Markets, I’d unpacked the dangers of taking your product global before cracking its value proposition for foreign markets. I’d taken the example of UPI in that instance.

Checkout my latest blog post: False Positive Primer

False Positive Primer | GTM360 Blog While the generic definition is quite clear, the interpretation of these terms can be quite confusing in individual situations.

Checkout my latest blog post: Bugs Are Everywhere – Don’t Single Out Excel & Access

Bugs Are Everywhere – Don’t Single Out Excel & Access | GTM360 Blog Excel and Access may be culpable for the snafus in these specific cases but, based on my personal experience, I wouldn’t denounce these two Microsoft bestsellers so fast.

Checkout my latest blog post: Traditional Media Has Itself To Blame For Its Downfall

Traditional Media Has Itself To Blame For Its Downfall | GTM360 Blog As though threats caused by generational shifts are not enough, traditional media is not helping itself with its attitude and behavior.

Checkout my latest blog post: Driving Greater Sales Marketing Alignment – Sales POV

Driving Greater Sales Marketing Alignment – Sales POV | GTM360 Blog In Driving Greater Sales Marketing Alignment – Marketing POV, we covered the solution to the misalignment problem from the POV of Marketing.

Checkout my latest blog post: The Best Way To Spot Fake News

The Best Way To Spot Fake News | GTM360 Blog In Why Is It So Hard To Spot Fake News? – Part 1 and Why Is It So Hard To Spot Fake News? – Part 2, I had listed six hacks to spot fake news.

Checkout my latest blog post: Banks Versus Fintechs: Who Is Ahead?

Banks Versus Fintechs: Who Is Ahead? | GTM360 Blog In Why Banks Will Never Catch Up With Fintechs, I shared my thoughts on why I believe that Banks will never be able to catch up with Fintechs in terms of the User Experience of their websites and apps.

Checkout my latest blog post: Driving Greater Sales Marketing Alignment – Marketing POV

Driving Greater Sales Marketing Alignment – Marketing POV | GTM360 Blog When we published Increasing Sales-Marketing Alignment: Big Bang Doesn’t Work six years ago, there were 4.3 million search results for the keyword “Sales Marketing Alignment”.

Checkout my latest blog post: Don’t Go Global Without Cracking The Value Proposition For Foreign Markets

Don’t Go Global Without Cracking The Value Proposition For Foreign Markets | GTM360 Blog We regularly come across founders of software companies who have achieved a certain degree of success in India and now wish to take their product global.