Core Design

Industrial Evaporative Air Cooler...
The design leads to redefine the category codes prevalent in the industry. The styling characteristic pronounces products robustness and ruggedness unlike any other product in the market.

Time to celebrate...
Sending a collective high-five from the whole team!

Golfer's Shot 18 Hole... The evolution
Carrying forward the same DNA from its predecessor, the styling of the bottle was refined to look more sophisticated and the curves were balanced with taught-ness to give it a more upright stance, the same reflected across the neck and shoulders. The base was made thicker to connote authority with an indentation towards bottom to align with the brand suffix (18th hole)…Golfers Shot 18. The graphics design too incorporated elements like blenders signature and bold 18 in white to complement with the white band running all around.
　　　　　　
Project scope
Product design I Identity I Packaging design I Graphic design
Engineering

The birth of a new brand... Golfer's Shot
It all started here back then... The message needed to be well communicated to break the market dominance of entrenched players and inviting the consumer to experience the product. Towards this Core Design provided a distinct visual language and a signature bottle style to establish a strong connect with the target consumer delivering high perceived value. Visual elements on the packaging manifested to complement the signature style of the bottle.

Golfer's Shot 18 Hole... Brand transformation...
A proud moment for Core Design to have successfully transformed a brand which it created almost 9 years back...

Packaging - Mobile Phone
Xillion Telecom with its range of feature based phones catered to a mass market segment primary in suburbs and villages. Even though the consumer pays for the packaging, eventually it gets discarded post having product in use.
The brief was to come up with an alternative to replace its existing card paper packaging box with identical volume and material weight such that there is no increase in logistic cost.
　　　　
Considering the target segment our design approach was to provide extended utility value and brand recall. Our co-creation session narrowed down to couple of ideas which would meet our design intent. Though a very simple solution but considering the target group and the environment, we were able to strike the right balance between product format and functionality. The primary packaging could be used as a lunch / utility box with a dock for detachable LED light to work as a table lamp. This integration was detailed such that the LED lamp could be mounted anywhere and get powered through the mobile battery. Need for any secondary packaging was eliminated by adding the brand and graphics on the packaging box at the molding stage creating a strong band recall through extended utility. Secondly the consumer feels satisfied for having received every worth of money spent.

Project scope
Industrial design I Engineering I Prototyping

CLOUT - Mobile Accessories
Looking at growing mobile accessory market Clout Mobitech with their mobile phones aimed at expanding there brand offering by developing a range of mobile accessories across consumer segments. Post analyzing our primary and secondary research we got a clear understanding of the market landscape and the usage pattern of these accessories. Which further helped us to define our strategy to formulate our product offering and yet be competitive.
　　　　
The challenge was to deliver a range of products with lower investments. A distinct list of features were offered over and above the core objective of the product which would entice the consumer to give a second thought before taking a decision. The client required a design which was distinct to break the clutter and provide a look and feel to commensurate with the positioning of the new brand.
　　　　
Project scope
Industrial design I Packaging design I Engineering I Prototyping

PIXEL - Mixer grinder
　　　　
VEGO in its efforts to expand its product portfolio wanted to add a new business vertical catering to kitchen appliances. Launching a range of mixer grinder would help them lay the platform to launch new products in this category.

Our primary focus was just to pe*****te the market with a product range catering to wider consumer segment with minimal inventory and tooling investment. The range was developed keeping in mind intuitive features and ergonomics.

Project scope
Product design I Brand identity I Packaging design I Engineering I Prototyping