Core Design

In the making...A space visualized to be a conflux of food culture, creativity and community. Just thinking of a name for this space to capture its true essence.

Design of Industrial Air Cooler... Raj Cooling Systems Pvt. Ltd.

The French Window Patisserie over the time since its inception as a humble offering has carved out a niche segment of customers by offering unique cuisine and a space where they feel pampered and exclusive. To be in sync with its target customers and changing market dynamics it was time that the The French Window undergoes a brand enhancement, primarily focusing on creating new spaces and details to deliver better customer experience and uplifting brand engagement across touch-points. Carrying forward the brand essence new spaces have been curated to offer warmth and comfort offering better operational convenience. Ex*****on of material and design elements was aimed to offer better tactile feel and experience. “My corner” is just the space offering personalized comfort with benches, cushions and posters. A well organized and highly functional beverage counter to cater any task its challenged with. Other design elements include savoury counter, 3D brand wall, furniture and new packaging design.

Industrial Evaporative Air Cooler...
The design leads to redefine the category codes prevalent in the industry. The styling characteristic pronounces products robustness and ruggedness unlike any other product in the market.

Time to celebrate...
Sending a collective high-five from the whole team!

Golfer's Shot 18 Hole... The evolution
Carrying forward the same DNA from its predecessor, the styling of the bottle was refined to look more sophisticated and the curves were balanced with taught-ness to give it a more upright stance, the same reflected across the neck and shoulders. The base was made thicker to connote authority with an indentation towards bottom to align with the brand suffix (18th hole)…Golfers Shot 18. The graphics design too incorporated elements like blenders signature and bold 18 in white to complement with the white band running all around.
　　　　　　
Project scope
Product design I Identity I Packaging design I Graphic design
Engineering

The birth of a new brand... Golfer's Shot
It all started here back then... The message needed to be well communicated to break the market dominance of entrenched players and inviting the consumer to experience the product. Towards this Core Design provided a distinct visual language and a signature bottle style to establish a strong connect with the target consumer delivering high perceived value. Visual elements on the packaging manifested to complement the signature style of the bottle.

Golfer's Shot 18 Hole... Brand transformation...
A proud moment for Core Design to have successfully transformed a brand which it created almost 9 years back...

Packaging - Mobile Phone
Xillion Telecom with its range of feature based phones catered to a mass market segment primary in suburbs and villages. Even though the consumer pays for the packaging, eventually it gets discarded post having product in use.
The brief was to come up with an alternative to replace its existing card paper packaging box with identical volume and material weight such that there is no increase in logistic cost.
　　　　
Considering the target segment our design approach was to provide extended utility value and brand recall. Our co-creation session narrowed down to couple of ideas which would meet our design intent. Though a very simple solution but considering the target group and the environment, we were able to strike the right balance between product format and functionality. The primary packaging could be used as a lunch / utility box with a dock for detachable LED light to work as a table lamp. This integration was detailed such that the LED lamp could be mounted anywhere and get powered through the mobile battery. Need for any secondary packaging was eliminated by adding the brand and graphics on the packaging box at the molding stage creating a strong band recall through extended utility. Secondly the consumer feels satisfied for having received every worth of money spent.

Project scope
Industrial design I Engineering I Prototyping

CLOUT - Mobile Accessories
Looking at growing mobile accessory market Clout Mobitech with their mobile phones aimed at expanding there brand offering by developing a range of mobile accessories across consumer segments. Post analyzing our primary and secondary research we got a clear understanding of the market landscape and the usage pattern of these accessories. Which further helped us to define our strategy to formulate our product offering and yet be competitive.
　　　　
The challenge was to deliver a range of products with lower investments. A distinct list of features were offered over and above the core objective of the product which would entice the consumer to give a second thought before taking a decision. The client required a design which was distinct to break the clutter and provide a look and feel to commensurate with the positioning of the new brand.
　　　　
Project scope
Industrial design I Packaging design I Engineering I Prototyping