NextWave Research

Case Study - The Importance of Feasibility Analysis before entering a New Business

A company in Pune wanted to enter into the field of manufacturing of 20 and 40 litre Stainless Steel cans that are used for transport of milk.

As part of the market analysis, NextWave carried out interviews with milk cooperatives, private dairies, dairy farmers and can manufacturers across Maharashtra.

The usage patterns of the milk cans and the reasons for customer preference of aluminum and plastic cans over stainless steel ones was understood.

The analysis was carried out regarding pricing, current regulations, market size and future growth rate of steel, aluminum and plastic cans.

The details regarding the existing can manufacturers were collected. The growing usage of bulk milk coolers and their impact on sales of milk cans was estimated.

Based on the detailed analysis, NextWave provided the company with the strategic insights and recommended that they not enter into the business of manufacturing stainless steel milk cans.

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NextWave - Market Research Company in Pune NextWave is one of the leading Market Research Companies in Pune, India. Our actionable research insights lead to business growth for organisations. Result focused Market Research Company.

Brand tracking is important as it enables the organisation to track the performance of it's most valuable asset - its brand.

Key questions asked in the brand tracking survey include:
- Awareness (“who has heard of us?”)
- Perception (“what do buyers think of us?”)
- Usage (“who is and is not buying our product also what is the
frequency of usage)
- Preference (“are we a preferred brand?”)
- Brand Image (“what is our image based on on various rational,
emotional, behavioral attributes?”)

Brand Tracking - NextWave India NextWave's brand tracking survey would enable you to track the performance of your organization's most useful asset - its brands

Leveraging Industry Trends to Drive Business Growth

Are you asking these questions as part of your analysis?

Market Trends
Which is the market segment that is showing the highest growth and why?

Technology Trends
What are the major technology trends? Which technologies represent important opportunities or disruptive threats?

Competitor Analysis Trends
What are the latest developments with respect to competitors? Which are the areas they are focusing on?

Regulatory Trends
Which regulatory trends may affect your business? Which regulations and taxes affect customer demand?

Societal Trends
Which shifts in cultural or societal values affect your business? Which trends might influence buyer behaviour?

www.nextwavers.com

Market Research Company in Pune | Top Market Research Companies - NextWave NextWave is one of the leading Market Research Companies in Pune, India. Our actionable research insights drive business growth for organisations. Result focused Market Research Company.

Market Research for Startups in India

Most startup failures are due to a lack of understanding of market need.

Market research could play a key role for startups in creating the product and understanding the prospective customer's opinion about the idea, offering or pricing.

The insights from the market research study would enable start-ups to estimate the market size, analyse competition, understand customer requirements and develop their growth strategy.

NextWave has carried out market research for several startups in India and provided them with actionable research insights.

Market Research for Startups in India | NextWave Market research could play a key role for startups in creating the product and understanding the prospective customer's opinion about the idea, offering or pricing.

The customer satisfaction survey insights play a role in growing the business with the existing clients and also salvage the strained client relationships.

NextWave's customer satisfaction survey model is based on three broad dimensions: delivery, business impact and eagerness to recommend.

Customer Satisfaction Survey - NextWave India The customer satisfaction survey insights play a role in growing the business with existing clients and also salvage the strained client relationships

Identifying industry trends enables organisations to seize new opportunities, identify upcoming threats and create a powerful strategy that gets results.

Market trends, technology trends, competitor analysis trends, regulatory trends, societal trends.

Market Research Company in Pune - NextWave NextWave is a leading Market Research Company in Pune, India. Our actionable research insights drive business growth for organisations