Studio Jaar

Pantone color of the year!
Swipe 👉 to know everything you need to know about

#2021 💛🤍

𝗢𝘂𝗿 𝘃𝗶𝗲𝘄𝘀 𝗼𝗻 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗻𝗲𝘄 𝗶𝗰𝗼𝗻 𝘀𝗲𝘁 𝗳𝗼𝗿 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀!
What's striking about the change in the icon set is how homogeneous all these new icons are. Apart from their shape, there's no clear visual differentiation between them. While this plays a role in keeping a clear brand identity across different services and apps, it seems a few steps too far in that direction. Picture all of these icons on a white circle or square on your phone's home screen and you can see it'll take a bit more time to find the one you want. You'll have to focus on the shape or read the app name to pick that among a dozen similar ones, keeping in mind that Google Home, One, Podcasts, Maps, Assistant, and others already follow this same pattern.

Why some brands have terrible logos but still succeed when it comes to business? Let’s elaborate a bit by creating this visual for you!
A brand with no strategy is like shopping in a car with no destination. where are you going? You are just wasting gas money?
Even though clients always want to hop right into the visuals when it's time to develop their brand, We always have to emphasize how important it is that we develop the STRATEGY before doing anything else.
We know the word “strategy” is a huge buzzword nowadays that can cause some to roll their eyes and can even be intimidating to others, but when our clients sit down with us and we go through and develop their it allows them to see the bigger picture. This helps down the long road too!
During the sessions we break down several aspects of your brand we answer questions like:
• Whose problems are you solving?
• How are you speaking to their biggest pain points?
• How do you want your clients to feel before/during/after working with you?
And so many more questions. Are you in need of a strategy for your brand? What do you struggle with the most? Let me know in the comments!!!

We believe in 𝗟𝗲𝘀𝘀 𝗶𝘀 𝗺𝗼𝗿𝗲!

Minimalist design brings clarity and straightforwardness that consumers crave for, helping brands rise among the profusion of competition focused on design trends based on bright, flashy, pretentious visual elements.

𝐇𝐢𝐝𝐝𝐞𝐧 𝐦𝐞𝐚𝐧𝐢𝐧𝐠 𝐨𝐟 𝐟𝐚𝐦𝐨𝐮𝐬 𝐋𝐨𝐠𝐨.

1.Goodwill is a non-profit organization that helps disadvantaged people in North America. The letter G in the logo is a smiling face, conveying the notion that Goodwill provides happiness and relief to those in need.

2.Pizza hut's logo portrays a pizza like circle. The circular shape of the logo reminds consumers of a red hot saucy pizza. The iconic hut in the logo remains constant.

3.Famous for their tortilla chips and accompanying dips, Tostitos has perhaps one of the best hidden logo messages of all time. The two lowercase t's in the logo represent people holding a chip, and the dot on top of the letter i serves as their bowl of salsa.

4.To demonstrates the precision of their product, Gillette, a razor company decided to cut the tips of the letters g and i in their logo as if an actual razor had done it.

5.The white and red fields in the central part of the logo were borrowed from the International Code of Signals' flag "H" ("Hotel"), which when hoisted alone, means that: "I have a pilot on board." Here, of course, it is the "H" for "Hilfiger".

6.Famous for their chocolate and appropriately themed amusement park, Hersheypark, the logo on The Hershey Company’s Hershey’s Kisses product has a hidden logo: an extra Kiss. Turn your head to the left and you’ll see that between the ‘K’ and the ‘I’ there is a Hershey’s Kiss baked into the logo.

𝗛𝗲𝗿𝗲'𝘀 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗼𝗻 𝗰𝗼𝗹𝗼𝘂𝗿 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.
Blue works well for corporates as it is often linked with creativity and productivity. Turns out blue color is reliable, responsible, and mentally soothing. And for that reason alone, it's one of the most-liked colors across the entire world. To name a few, LinkedIn, Facebook, Twitter, Paytm, Zoom, Paypal, Skype, and Unilever use blue in their logos.

𝗪𝗵𝗮𝘁'𝘀 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗳𝘂𝘀𝘀 𝗮𝗯𝗼𝘂𝘁 𝗳𝗼𝗻𝘁𝘀?
It’s no secret that the font you choose impacts how people interpret your message. When you’re crafting the perfect logo to be the face of your brand, the font (or fonts!) you choose for the text in your logo matters...a lot. Here are a few fonts behind some of the most famous logos.

A handful of confused people think coronavirus is related to corona beer, and no, it is not us saying this, but Google trends itself! The Google Trends Twitter account tweeted once that the worldwide search interest for "coronavirus symptoms” had increased. The hike in confusion also has to do with Google search result itself as when one types “corona” into Google, “corona beer virus” is one of the options the search engine shows, driving more confused load into thinking the beer has something to do with the virus.

𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗙𝗮𝗺𝗼𝘂𝘀 𝗟𝗼𝗴𝗼𝘀 𝗢𝘃𝗲𝗿 𝗧𝗶𝗺𝗲
We’re so used to seeing our favorite logos around the web that we almost never consider where they came from. But, like all things that have been perfected with trial and error, logos to have a past. Let’s take a look at some of the most famous brands and how their logos evolved over time.

A color palette based on our moods! Which one's your mood right now?
Comment below!

Follow on Instagram for more design-related content

Studio Jaar?
We are more than just any design agency. We cut the gap of hindrance between your needs and full-fledged real-world creativity. We are your 'Design Buddies' always eager to help you build your brand; to help you get your brand noticed; to help you voice your ideas; to help you solve creative challenges with ease and much more.

𝗣𝗵𝗮𝘀𝗲𝘀 𝗼𝗳 𝗗𝗲𝘀𝗶𝗴𝗻 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴

1. Frame a question
2. Gather inspiration
3. Generate ideas
4. Make ideas tangible
5. Test to learn
6. Share the story