UrbanSpell

50 cold emails got us 2 meetings. 50 ABM accounts got us 14 meetings. Same budget. Different strategy.

Account-Based Marketing is not complicated. It's just the opposite of what most B2B companies actually do.

Most B2B outreach: cast wide, hope someone bites.
ABM: identify 50 exact-fit companies, learn everything about them, make every touchpoint feel personal.

The ABM playbook that worked for IT and fintech clients in the US, UK and Canada:

Step 1: Build your Ideal Customer Profile with real data (not assumptions)
→ Revenue range, tech stack, headcount, growth signals, recent news

Step 2: Map 3–5 contacts per account (not 1)
→ Champion + Economic Buyer + Technical Evaluator minimum

Step 3: Personalise channel-by-channel
→ LinkedIn: connect + value-add content engagement before any DM
→ Email: reference something specific to their company
→ Ads: retarget only your 50 accounts (not your whole vertical)

Step 4: Orchestrate — don't just touch once
→ Average enterprise B2B deal requires 27 touchpoints before a yes

The result? Fewer conversations. Higher quality. Faster decisions.

The companies I see struggling in B2B aren't failing because their product is bad. They're failing because they're talking to everyone and resonating with no one.

What's the #1 thing stopping you from building an ABM programme right now?

(Keywords: b2b lead generation, lead gen, Urbanspell, b2b consultation, account-based marketing )

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You’ve heard it countless times: “Be the go-to in your industry.”

But really, how do you do that?

Here are 5 things that we do at UrbanSpell that make our clients love us and refer countless prospects.

(5th one increased our client retention rates by 66%)

➤ 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗹𝗲𝗮𝗱𝘀, 𝗻𝗼𝘁 𝗽𝗼𝘀𝘁 𝗹𝗶𝗸𝗲𝘀.

Social media metrics can be great numbers, but they hardly help businesses that need to be cash-heavy.

We do social media, but we always keep our focus on generating leads and bringing in fresh revenue.

➤ 𝗣𝗿𝗼𝗺𝗶𝘀𝗲𝗱 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗶𝗻 1.5 𝗺𝗼𝗻𝘁𝗵𝘀.

Yes, really; we do promise results. We identify and use the low-hanging fruits where we can convert leads faster to implement our plans.

Here’s how we do it:

First, we identify the prospects who are already in talks with the client or in their pipeline.

Then, we identify the lower-ticket offers with a shorter sales cycle.

When we have the right fit on both ends, we run hyper-targeted campaigns and expedite the sales process.

It gives the client an immediate ROI on our fees and a larger runway to focus on leads with longer sales cycles.

➤ 𝗪𝗲 𝗼𝗳𝗳𝗲𝗿 𝗮𝗻 𝗼𝘂𝘁𝗰𝗼𝗺𝗲, 𝗻𝗼𝘁 𝗮 𝗽𝗮𝗰𝗸𝗮𝗴𝗲.

Unlike most agencies, we don’t offer a package with a set amount of services to our clients.

We understand that they’re more interested in getting the end result than how we got it—that’s exactly what we do.

We offer the outcome (the results they need), and once signed, we do everything that is necessary to achieve that.

➤ 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘀𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺𝘀.

We don’t brush off our responsibility with lead generation. That’s what sets us apart from others.

We actively collaborate with their internal sales teams to make sure that each lead is qualified for sales.

➤ 𝗪𝗲𝗲𝗸𝗹𝘆 𝗿𝗲𝘃𝗶𝗲𝘄 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀.

This is the most important part of our process—this is to ensure complete transparency and being on the same page, as we take client feedback very seriously.

We meet once a week to discuss both their short and long-term goals, take their feedback on our current progress, and revise our approach accordingly.

PS: We’ll help you go from $10k to $50k in MRR with absolutely no risk to you. DM or comment with the word ‘GROWTH’ to start.

Agency owners! This is for you. We’ve achieved solid results with a strong guarantee.

One of my clients got 2 closures in 17 days. No magic, just hard work, and we built targeted sales assets.

If you want real results and a safety net, send me a DM>>

I've made a lot of mistakes from the start till now. Each one taught me something valuable and shaped my path. Don’t miss No.4, it’s for YOU!

Here are 5 tips I'd give my younger self.

1. Trust your gut:

Trust your instincts. Advice can help, but your gut knows best. Even if everything looks perfect, only YOU know well enough to judge the situation. Trust it.

2. Network, even if you're introverted:

Don't underestimate networking. Real relationships can open doors you never imagined. BNI (Business Network International) was my best investment for networking. Even if you're connected with overseas people, you’ll grow in your hometown and state first. You can’t ignore this fact. So, interact with people who are far ahead of you in knowledge and experience. It takes you out of your comfort zone and allows you to learn and explore.

3. Keep upskilling:

Keep learning and stay curious. Business changes constantly, so staying updated gives you an edge. Domain knowledge is key to exposure. Getting content isn't the hard part, using it wisely is. Upskill yourself, join good networking groups, make friends in different and same domains, and ask for help when stuck.

4. Take risks:

But calculated ones. Playing safe keeps you afloat, but bold moves push you higher than you’d reach otherwise. I played it safe at first, but taking risks is compulsory. Write down every step. Make a SWOT. If you're ready for the worst-case scenario, go for it! It's tried and tested. Works!

5. Balance work and personal life:

Balancing work with self-care is key. Burnout is real and breaks refresh your creativity and passion for work. I’m a workaholic, but I set boundaries. No office affairs on Saturday or Sunday, unless urgent. I do yoga and meditation when exhausted. I used to neglect myself, but now I give space to live with happy vibes, which only come with a fresh mind.

Set clear goals and stay adaptable. Success isn’t a straight path; flexibility helps handle unexpected challenges.

Surround yourself with a supportive team sharing your vision and values. Their support is priceless in tough times.

Seek mentors. Learning from those who've been there saves you a lot of trouble.

Keep a positive mindset and don’t let failures bring you down. Every setback is a chance to learn and grow.

Celebrate your achievements, even the small ones. Recognizing progress boosts morale and keeps you motivated.

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