indra.kumar15

You have to be very careful with this kind of people

Day 10/30 of the MBS Series 🚀

Have you ever wondered why a bucket of popcorn at the mall costs ₹500 when another option is just ₹250?

It’s not always about selling the ₹500 popcorn.

It’s about making the ₹250 option feel like a much better deal.

This is called Pricing Psychology.

When customers see three price points, they rarely evaluate them in isolation. Instead, they compare them against each other. The highest-priced option acts as an anchor, making the mid-priced option look more attractive and increasing the chances of a purchase.

That’s why smart businesses don’t just focus on what they’re selling—they focus on how they’re presenting the choices.

In today’s video, I break down how brands use this simple psychological principle to influence buying decisions and increase sales.

What’s the last thing you bought because it felt like the “best value” option? 👇

Day 9 of 30 day’s of mba series. Product market fit

Day 8 of 30 — MBA in Reels Great product. Zero sales.

I see this every single week.

The founder worked 2 years on the product.
Spent zero time figuring out
how to get the first customer.

That is not a product problem.
That is a GTM problem.

Go To Market Strategy —
how you enter and win a market.

Before you spend one rupee on marketing
answer these 3 questions:

Who exactly is your first customer.
Not “small businesses.”
Not “working professionals.”
One specific type of person.

How will you reach them this week.
Not eventually.
This week.

Why will they buy right now.
What is urgent for them today
that your product solves.

Then pick your GTM motion:

→ Outbound
You go find them.
Cold calls. Cold emails. DMs.
Hardest. Most expensive. Burns you out fastest.

→ Inbound
They find you.
Content. SEO. Referrals.
Slowest to start. Best long term.

→ Product Led
Product sells itself.
Free trial. Freemium.
They use before they pay.

→ Channel Led
Someone else sells for you.
Partners. Networks. Referrals.
Fastest if you find the right partner.

Real example.

I was helping a client
sell ERP software to gold buying shops.

First instinct — cold call every shop.

3 months later.
4 clients.
Team completely burned out.

Then one question changed everything —

Who does the gold shop owner trust completely?

His CA.
His chartered accountant.
Already visits monthly.
Already has full trust.

We partnered with CA firms instead.
They introduced the software to their clients.

3 weeks later.
11 clients.

Same product.
Same price.
Different GTM.

The product did not change.
The GTM changed everything.

If you cannot answer all 3 questions —
you do not have a GTM strategy.
You have a hope.

Tell me in the comments —
what do you sell
and how are you currently getting customers?

🔥 Nanna Asthi Nanna Hakku 🔥

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Day 7 of 30 days of MBA series Pricing Strategy

Day 6 of 30 days if MBA series’s LTV & CAC

Day 5 of 30 days of MBA series TAM , SAM & SOM

Day 5 for 30 day’s MBA series’s TAM , SAM & SOM