TeleMobia

Around 83% Video ad views on Mobile across the web

~A Source

Google have prioritized their Mobile Users -

Google has announced that after a year and a half of careful experimentation and testing, they’ve started migrating sites that follow the best practices for mobile-first indexing.

To recap, Google crawling, indexing, and ranking systems have typically used the desktop version of a page's content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that they'll use the mobile version of the page for indexing and ranking, to better help – primarily mobile – users find what they're looking for

Rolling out mobile-first indexing Official news on crawling and indexing sites for the Google index

Around 8,000 Million Mobile Phone Subscribers was in 2017 –-- 8 times as many as in 2013 and 80 times as many as in 2003

~(Source: World Development Indicators, World Bank)

Around 70 percent of consumers use the smartphone to watch TV and video today – twice as many as in 2012

~(Source: Ericsson Consumer Lab 2017)

Almost Half of Mobile Users are Younger than 25 Years

~(Source: Nielsen Informate Mobile Insight)

Indians spend around 3 hours and 18 minutes a day on their smartphones, 25% of the consumers check their phones over 100 times

~(Source: Ericsson Consumer Lab 2014)

Do You Know?

SMS has 5X higher open rates, 5x higher response rates and 2400x quicker response times than Email.

~(Oracle Marketing Cloud - MME Guide, 2015)

Did You Know?

98.99% average open rate for SMS, with 97.5% opens within 5 seconds of being received on the handset.

~(Source- Nielsen Survey 2014)

Do You Know?

75% of the Indian online rural population become online through their mobile devices ~ (Source- Octane Research)

"Why are you not thinking to target that 75 % on their Mobile?"

There are 937 million around mobile subscribers in INDIA which may touch 1.4 billion in 2020.
(Source:-TRAI 2015, IAMAI)