PPC Times

Social Media Marketing Plans - 2021

if you are the owner of a small business and want to grow. you should have a consolidated plan to execute social media marketing.

Nowadays many startups and companies are gaining the advantage of the power of social media. But very few strategically know the right tricks to utilize the social platform to market their product and brand. The avid social marketing expert carries a great understanding to use this tool to connect the consumer to business.

Only social media presence is not enough to aim to grow the business. You should have consistency with your daily activity on social media & an outline to engage the audience. Simply managing the social account does not help out to demonstrate business objective and effectiveness in sale the product & services.

To put the right content strategy in the marketing manifesto to fulfill its goal. Businesses and startups should have not only leveraging by organic promotion but also consider the paid marketing of social media. The paid promotion has a significant reach and greater targeting insight which would be made you edge over the competition.

So move forward, Grab the opportunity of social media. You must create a healthy and robust social media marketing plan if you want to achieve strong, measurable results.

Google blocked or removed approximately 3.1 billion ads for violating policies and restricted an additional 6.4 billion ads.

Good news for Google advertisers! Adwords now allow you to add audience lists at campaign level. Save time and energy by applying audience lists at campaign level and manage bids at campaign level.

To make it easier for you to manage your audience lists at scale, you can now apply them at the campaign level.

https://adwords.googleblog.com/2016/12/save-time-by-applying-audience-lists-at.html

Facebook recently released Campaign Planner, for its advertising platform aimed at helping advertisers.

It specifically promotes three key features that can help advertisers.

It will predict the reach and frequency of your campaign based on the budget, ad placements, and audiences that you choose.

It allows you to compare different versions of the same plan to see how changes in budget or audience impact reach and frequency.

It also allows you to easily share those plans with others via email, shareable link, or an exported CSV file.

Quality Score is not used at auction time to determine Ad Rank.

YES! Bid adjustments are finally here for all devices! Slowly rolling out :)

New AdWords interface rolling out to more users

Google has confirmed the rollout of the new user interface to more AdWords users.

Google announced a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite some time. Yesterday, a few AdWords users were surprised to see the new UI showing when they hopped into their accounts.

Google announced that "Smart Bidding" is now going to be powered by machine learning. Google said they are "excited to announce Smart Bidding, our new name for conversion-based automated bidding across AdWords and DoubleClick Search that reflects the powerful machine learning behind it."

Smart Bidding can factor in millions of signals to determine the optimal bid, and it continually refines models of your conversion performance at different bid levels to help you get more from your marketing budget.

Even when it encounters areas with lower conversion volume, Smart Bidding's learning capabilities quickly maximize the accuracy of your bidding models to improve how you optimize the long-tail. It evaluates patterns in your campaign structure, landing pages, ad text, product information, keyword phrases and many more to identify more relevant similarities across bidding items to effectively borrow learnings between them.

Google announced that "Smart Bidding" is now going to be powered by machine learning. Google said they are "excited to announce Smart Bidding, our new name for conversion-based automated bidding across AdWords and DoubleClick Search that reflects the powerful machine learning behind it."

Smart Bidding can factor in millions of signals to determine the optimal bid, and it continually refines models of your conversion performance at different bid levels to help you get more from your marketing budget.

Even when it encounters areas with lower conversion volume, Smart Bidding's learning capabilities quickly maximize the accuracy of your bidding models to improve how you optimize the long-tail. It evaluates patterns in your campaign structure, landing pages, ad text, product information, keyword phrases and many more to identify more relevant similarities across bidding items to effectively borrow learnings between them.

Google Adwords is rolling out a whole new way for advertisers to showcase their services, products and prices, with a new extension for text ads.

Google Adwords industry Benchmark - The average conversion rate in Adwords across all industries is 2.70% on the search and 0.89% on the display network.

Update your Flash ads to HTML5 ads

Starting June 30, 2016, you’ll no longer be able to upload display ads built in Flash. And, starting in January 2017, AdWords will stop running display ads in the Flash format.

If you use Flash ads in your AdWords campaigns, there are 2 ways to switch to HTML5 ads:

Create HTML5 ads with Google tools (available in English only), including Google Web Designer Upload your own HTML5 ads