Artebrae

SHM Corporate restructuring leads to the creation of 6 core verticals under SHM.


Each identity is a straightforward play on a particular alphabet/s that highlights the respective function of the corporate vertical.

SHM shipcare
SHM shipyard
SHM fire safety
SHM products
SHM engineering
SHM store

&cultivate

Sculpture Design Concept_Zaineddin

Where Avant Garde meets Arabic.

If you thought calligraphy on paper was difficult, then imagine sculpting it out of dense metals.

This design concept is inspired by one of my favorite multidisciplinary artists lyad Naja

The word below is Zaineddin woven around the base of the lamp.

Cannot agree more with Iyad Naja
“The opulence of calligraphy speaks to the soul and not the mind.”

Sculpture Design_Zaineddin

Sharing a few sketches/ design concepts done for Zaineddin.
These are 2 variations of the name illustrated in Diwani Script as running horses.
An Artebrae Production

Sculpture Design_Zaineddin
An Artebrae Production

A timeless ornate name sculpture for the cutest baby boy Zaineddin.
The name Zaineddin is articulated in floriated Kūfic script.
The angular slow moving dignified script form in natural patina copper finish adds aesthetic to its living space. The sculpture is also a candle stand.

This visually arresting sculpture in its truest sense is an artistic keepsake commissioned by Zaineddin’s parents for him.

Ex*****on Credits :

Sculpture Design_Zaineddin
An Artebrae Production

A timeless ornate name sculpture for the cutest baby boy Zaineddin.
The name Zaineddin is articulated in floriated Kūfic script.
The angular slow moving dignified script form in natural patina copper finish adds aesthetic to its living space. The sculpture is also a candle stand.

This visually arresting sculpture in its truest sense is an artistic keepsake commissioned by Zaineddin’s parents for him.

Word play - Perfume.

My current obsession is Elie Saab Le Parfum.

Radiant orange blossom moving to jasmine in the heart and ending with cedar, patchouli and rose honey.

What’s yours?

Coffee Table Book and Booklet Designs
An Artebrae Production

Bienne - Wellness and Beauty
Hand Cream packaging