Infectious

Here's to celebrating women who don’t wait for change but create it.
Entrepreneurship of the Year at Campaign Asia-Pacific’s Women Leading Change Awards 2026.

(Leadership, Entrepreneurship of the Year, Women Leadership, Women Entrepreneur, Award)

Our Director & Co-Founder Ramanuj Shastry shares his perspective on why fatherhood in advertising works best when it feels real.

Read More : https://bit.ly/3QgvpBH

(Creativity, Infectious, Father's Day, Advertising, Fatherhood, Agency)
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Our CCO Shabbir Motiwala shares his thoughts on how AI is fast becoming a creative advantage in modern content production, changing not just how ideas are executed, but also how they are shaped from the start.

As creative workflows evolve, AI is emerging as a collaborative layer that speeds up iteration, sharpens storytelling, and opens new possibilities for scale, without losing creative intent.

Read more : https://bit.ly/4fQCGT8


(Infectious, Advertising agency, AI, Creative Process, Storytelling, Advertising)

We’re proud to share that our co-founder, Nisha Singhania, has been named Entrepreneurship of the Year at Campaign Asia-Pacific’s Women Leading Change Awards 2026.

A recognition of building with belief & leading with conviction. Here’s to women who don’t just lead change, they build it.

(Leadership, Entrepreneurship of the Year, Women Leadership, Women Entrepreneur, Award)

shares his thoughts on why are brands increasingly leaning on Sunil Grover and comedy-led characters and brands obsession with familiar, meme-friendly personalities.

Read more : https://www.impactonnet.com/impact-stories/how-sunil-grover-became-the-face-of-scroll-proof-advertising-14462.html


(Infectious, Advertising agency, Comedy, Kapil Sharma show, Sunil Grover, Meme, Marketing)

Women are an integral part of IPL fandom, but advertising still treats them as guests.
discusses how women have evolved from passive viewers to active participants, shaping the future of IPL fandom. Despite this shift, much of the IPL advertising still portrays the “true” cricket fan as male, sidelining the growing influence of female audiences.

Read More: https://www.socialsamosa.com/experts-speak/women-part-ipl-fandom-advertising-still-treats-them-like-guests-11823623

(Infectious, IPL, Women fans, Women Viewership, Cricket Fans, Advertising)

Procurement must speak creative value, not just cost, says Shabbir Motiwala. He also states that advertising isn’t just a line item to be cost-engineered; when cost metrics overshadow creative intent, it undermines storytelling and long-term brand impact.

Read More: https://bit.ly/49LL2r0

(Advertising, Creativity, Procurement, Agency, Costing, Marketers)

Before we were taught by the world, we were taught by our mothers. shares how her mother’s dedication to learning, action, and self-improvement laid the foundation for her own approach to personal and professional growth.

Read the full article here: https://www.socialsamosa.com/experts-speak/long-before-work-taught-us-our-mothers-did-industry-leaders-reflect-11805904

(Infectious Advertising, Mothers day, Inspired learning, Growth mindset)

Beyond the drink, it’s the lifestyle. our Chief Creative Officer at Infectious Advertising highlights how the category has always been about high-adrenaline living—through sport, music, and evolving subcultures. As the narrative shifts, storytelling continues to evolve.

To read the article: https://www.impactonnet.com/impact-stories/from-hydration-to-hype-what-indias-summer-drinks-are-really-selling-14374.html

(Infectious Advertising, Agency insight, Storytelling, Brand evolution)