AAAI
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It is thus recognised at all forums - advertisers, media owners and associations, and even Government - as the spokesperson for the advertising industry.
The Advertising Agencies Association of India (AAAI) is the official, national organisation of advertising agencies, formed to promote their interests so that they continue to make an essential and ever-increasing contribution to the nation. The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country.
24/12/2012
Spread of broadband connections and Wi-Fi availability boost user base, which is likely to touch 150 mn by Dec http://bit.ly/U5Gi0A
Indian entertainment, media see online surge - Livemint Spread of broadband connections and Wi-Fi availability boost user base, which is likely to touch 150 mn by Dec
08/10/2012
Check out the top television commercials for the month of August. Leo Burnett and Taproot India take the top spots with Tide and Airtel.
Top television ads in August Tide Plus+ pips Surf Excel in August index
26/09/2012
India took Spikes Asia by storm with Mindshare, BBDO, TapRoot among many other, on bringing home a total of 47 awards this year!
Spikes 2012: India brings home 47 metals Golds for BBDO in Creative Effectiveness, Contract in Film Craft, Mindshare in Media and for the India team in Young Spikes Media
29/08/2012
The MRUC (Media Research Users Council), in principle, has agreed to RSCI’s (Readership Studies Council of India) recommendation of awarding the contract for the new avatar of IRS (Indian Readership Survey) to The Nielsen Company.
MRUC accepts RSCI’s recommendation: IRS awarded to Nielsen The formal award of contract to The Nielsen Company will follow a process of legal due diligence
23/08/2012
Blank billboards on the Western Express Highway to the airport in Mumbai, India’s undisputed billboard capital, reflect a slowing economy and one of its casualties, a reduction in advertising budgets.
In Mumbai, the sign on the road says advertising slowdown - Home - livemint.com In Mumbai, the sign on the road says advertising slowdown, , Home
23/08/2012
IBF (Indian Broadcasting Foundation), ISA (Indian Society of Advertisers) and AAAI (Advertising Agencies Association of India) – met to discuss the way forward on Broadcast Audience Research Council (BARC).
IBF-ISA-AAAI set to sign BARC agreement It is understood that the Articles of Association is set to be signed by all three industry bodies
The Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI) called a joint meeting on 16 August 2012, with TAM.
ISA-AAAI to request BARC to review if steps - which include expansion in number of meters - are adequate.
TAM meets ISA, AAAI; lays out key steps ISA-AAAI to request BARC to review if steps - which include expansion in number of meters - are adequate
On September 21, 1945, 60 years ago, Advertising Agencies Association of India (AAAI) was registered as a society in Calcutta. 4 agencies from Calcutta – D J Keymer, General Advertising Agency, J Walter Thomson Co. and Press Syndicate – and 3 agencies from Bombay – Adarts, Lintas and National Advertising Service – were the signatories in the registrar’s office doing the honours
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