Shift

Classic design expertly blended with offbeat detailing and exquisite prints to create pieces that ar

Sophisticated and urban; Shift was launched in 2012 to create understated, versatile and covetable style options. simple separates are instilled with a sense of modernity to create novel expressions. Artisan textiles have been handpicked and specially commissioned from production units that adhere to high environmental and labour standards. we see a conservation of cultural identity and community cohesion in the use of materials and process.

20/07/2025

No one got married
feat ♥️

07/07/2025

HBD you big baba .dori 🔫

10/06/2025

Pinch in to see these tiny stitches 🙆🏽‍♂️

17/05/2025

eN sync

30/04/2025

Manik Bagh, Eckart Muthesius
Modernism in India

28/04/2025

🪡

27/04/2025

The bar at Parsi Gymkhana during its centenary celebrations. Parsis have had a long association with liquor, as traders, sellers, and consumers of the ‘Parsi Peg’. Bombay 1985.

©️Sooni Taraporevala

23/04/2025

Reposting Issey stuff from my fav account

In 1995, Issey Miyake sent photographer Yuriko Takagi to India to shoot sixty garments designed to be easy to travel in and with. Takagi photographed men, women, and children in the Pleats Please collection and Miyake commissioned her to continue the Travel Through The Planet series for several more years through Kenya, Morocco, and China. ⁣
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Sources: Yuriko Takagi, Issey Miyake