WorkPlay__

For Marquee Skybar, every touchpoint was designed to embody sophistication and consistency from menus and uniforms to coasters, cocktails, and communication. The goal was to make every interaction feel elevated and intentional, reinforcing Marquee’s positioning as more than a rooftop, but a destination where design, dining, and experience seamlessly meet.

For Marquee Skybar, every touchpoint was designed to embody sophistication and consistency from menus and uniforms to coasters, cocktails, and communication. The goal was to make every interaction feel elevated and intentional, reinforcing Marquee’s positioning as more than a rooftop, but a destination where design, dining, and experience seamlessly meet.

WorkPlayBranding: Building a brand identity for people who build major infrastructure of India, was both a privilege and a challenge. Social media today is how brand communication happens, and we translated the identity onto the grid.

Design Tip: While designing the social media grid, don’t forget your brand guidelines. Follow the trends, relevant to your brand!

WorkPlayBranding: Brand extensions for were placed in a way that it communicates the brand effectively.

Design tip: While choosing brand colours, the reason behind choosing them should be strong. Choosing colours basis on trends often doesn’t pan out well in the long run.

WorkPlayBranding: When we were positioning the brand, we wanted the motive of the rebranding to come across. The company has architects, interior designers and turn key contractors, which translates into the fact that they can take your project from - Foundation to Finish.

Design Tip: Keep the positioning as simple as you can. The core message of the brand should be simple. Overcomplicating it doesn't translate it to the audience well.

WorkPlayBranding: When we were redesigning the brand logo, the challnge was to move from thin strokes to what you see now and bringing everyone onboard. After many tweaks and changes, we decided to keep the strokes uniform to ensure maximum legibility.

Design Tip - If you want to convince the client of your vision, make relevant mockups, extend the brand language. One common mistake to avoid is not being open to collaborating with the clients to achieve the end goal.

WorkPlayBranding: We gave ARNK a new visual identity that reflects their growth, expertise, and evolution into a full-scale turnkey and interior solutions provider.

WorkPlayBranding: Packaging design was an essential part of this branding. Since the products are of various types and bought in different quantities, the packaging needed to be accommodative to all.

(Branding, packaging, graphic design, fmcg)

WorkaplayBranding: When we started thinking about the packaging and art direction, we wanted to capture the essence of a seasoned chef filleting a fish.