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Why You Should Be Using Video Advertising, Now! - 5TALES Video marketing in the past has been seen as a luxury form of advertising that only the big brands with big budgets can afford, but in 2016, with mobile at

The rise of video advertising :

Video advertising is fast gaining prominence as advertisers are looking to reinforce their marketing messages on multiple screens to maximise impact by integrating video-related advertising into their digital mix. From the advertisers’ perspective, video ads are similar to TV in terms of ability to connect with the consumer but provide the efficacy and direct targeting with the ability to track, measure, analyse and monetise online campaigns in real time.Also, video ads are an effective way to target the young and affluent demographics for whom consumption habits have shifted significantly to digital media. Social media provides a ‘multiplier effect’ for video ads since video ads when done right can get shared multiple times and go viral.

Revise your marketing plan: Video ad revenue will grow more than 3x faster than desktop through 2020.

Revise your marketing plan: Video ad revenue will grow more than 3x faster than desktop through... Mobile will by far be the biggest driver of digital-video ad spend over the next few years. Mobile video ad revenue will grow more than 3x faster than desktop through 2020. Why is digital video growing so quickly? Consider: Conventional display advertising is shifting to video. Media time is migrating to mobile Video is a familiar and effective format for brand advertising… [ 225 more words. ]

Weekend Read : Inspiring Struggling Stories Of Bollywood Actors

Weekend Read : Inspiring Struggling Stories Of Bollywood Actors We have a tendency to look only at success of others and stress too much on our own failures. The only plan that has worked for anyone is - just keep going, do what is required to ultimately get to what you love doing and success will follow ...... Here are some inspirational stories of people who stuck to the simple plan, kept walking, worked hard and reached Super Stardom. [ 103 more words. ]

You !! Yes You !! You are not really an Entrapreneur !!!

You !! Yes You !! You are not really an Entrapreneur !!! [ 673 more words. ]

Imp NEWS !!! A Chance To Get Financed and Noticed !!!!

Imp NEWS !!! A Chance To Get Financed and Noticed !!!! Do you believe that you have a wonderful story or screenplay? Either for a film or a TV serial or an Animation film, documentary or a children's film? Or even a gaming idea? And are you keen to pitch it to leading production houses? FWA and FICCI FRAMES bring you an opportunity to do so in a programme called 'Frame Ur Idea’. [ 378 more words. ]

Changing times : Forget the 4P's & 4C's of Marketing. Its the Era of the 5 T's.

Changing times : Forget the 4P's & 4C's of Marketing. ~ Its the Era of the 5 T's. The legendary 4 P’s of marketing introduced by Jerome McCarthy in the 60’s was an incredibly powerful framework. Robert Lauterborn updated that only 3 decades later with the 4 C’s, acknowledging the shift from mass to niche marketing and the need for focus on the customer. It’s over 2 decades since, and possibly fair now to thank the gracious 4 C’s for serving us well, this long. [ 1024 more words. ]

Informative : Modes Of Payments For E-commerce in India.

Informative : Modes Of Payments For E-commerce in India. The term e-commerce is widely used today. It is an upcoming, fast-spreading way of doing business and extending to a larger audience base than traditional retail. Ecommerce is the exchange of goods and services enabled through an electronic method. E-Commerce, comprises of various categories such as Business to Business, Business to Consumer, Consumer to Business and Consumer to Consumer. From advertising to paying, everything except delivery of physical products can technically be done through electronic means. [ 1364 more words. ]

Penny Wise Pound Foolish : Production Value Depends on what you pay for......

Penny Wise Pound Foolish ~ "Production Value Depends on what you pay for......" Recent experiences in life included an esteemed client making us do the ground work for an ad-film, come-up with a script, design the shots and look, characters.... all of it. We did quite well, and came up with a killer ad film script. Then followed meeting to confirm the budget and the production. As they say, all was hunky-dory. Suddenly 'he' vanished. [ 767 more words. ]

Film Funding !!! World Cinema Fund ~ Production & Distribution Grants 2015

Film Funding !!! World Cinema Fund ~ Production & Distribution Grants 2015 Deadlines : Production funding: February 26, 2015 Applications for distribution funding support can be submitted continually. Together with the Federal Foundation for Culture and in cooperation with the Goethe Institute, the Foreign Ministry and German producers, the World Cinema Fund works to develop and support cinema in regions with a weak film infrastructure, while fostering cultural diversity in German cinemas. The World Cinema Fund supports films that could not be made without additional funding: films that stand out with an unconventional aesthetic approach, that tell powerful stories and transmit an authentic image of their cultural roots. [ 391 more words. ]