Design Stack

Be the Bomb

Not Rocket Science (NRS) is a nutrition brand that simplifies healthy choices for modern consumers in both the Indian and US markets. With the positioning Challenge the Routine, it inspires people to break away from boring health habits and embrace better, everyday nutrition conveniently.

Design Stack developed the complete brand identity—including brand strategy, architecture, nomenclature, and a bombastic, standout packaging design.

The design approach, “Be the Bomb,” comes alive through impactful typography, energetic graphics, and vibrant colour-coded packaging across product lines. A bold visual system, captured in a comprehensive brand manual, ensures NRS stands out—confident, fun, and fuelled by real nutritional value.

Since 2002, Godrej & Boyce’s in-house magazine, Change, has explored the idea of transformation—both for individuals and society. After 14 years, the makers of Change saw the need to revamp the publication to ensure it remained relevant and accessible to a modern audience.

The refreshed Change embraces a contemporary look and feel, adapting to new ways of storytelling and visual engagement. The goal was to make the publication more dynamic, appealing to a diverse and evolving readership.

Design Stack restructured the content into a more consumable format, making it visually engaging with photography, illustrations, and infographics. Each cover features a unique illustration, capturing the editorial theme of that issue, ensuring every edition feels fresh and relevant.

illustrations by

Exploring gender dynamics, breaking biases and fostering equality at work and beyond. We are ready to learn, engage and grow with

Merry Xmas! 🎄

Posters for the 9th Film Preservation & Restoration Workshop, India 2024, set to take place in Kerala and conducted by . The posters draw inspiration from the iconic Malayalam classics Elippathayam (The Rat Trap) and Chemmeen (The Prawn). Full project coming soon!

Illustrations by

looking forward to this today!

Design Stack conceptualised and art directed the Postal Special Cover designed in recognition of the work done by Film Heritage Foundation. This special edition cover, illustrated by , recognises the organisations’s decade-long dedication to preserving and restoring India’s cinematic heritage. It was released by film legends Gulzar and Shyam Benegal along with Chief Postmaster General, Maharashtra and Postmaster General, Mumbai, at the iconic General Post Office in Fort, Mumbai.

 .maharashtracircle

India Circus: A Brand that Endures

Founded by entrepreneur and designer Krsnaa Mehta and later acquired by Godrej & Boyce Ltd., India Circus brings a pop of the unconventional to home decor. With collections that are bold, whimsical, and quintessentially Indian, the brand promises to deliver the extraordinary every day.

With two exclamation points flipped atop each other, India Circus’s logo reflects the idea of turning the traditional on its head and bringing joy and wonder to the customer. Combined with a vibrant set of colours and patterns, the visual identity continues to engage and endure a decade after its conception.