BridgeUp

This is the same as Revenue Based Financing, right?

We get this question quite often and fairly since the terminology can overlap. But, BridgeUp is actually quite different from Revenue Based Financing. Our CEO, Zeus Dhanbhura explains the differences to LiveMint ⤵️

BridgeUp: Financier of choice for the subscription economy In the world of alternative fundraising opportunities in India – BridgeUp is not the first but it’s not to be confused with Revenue Based Financing. “It’s apples to oranges really. The only thing BridgeUp has in common with Revenue Based financing is that they are both non-dilutive in nature...

Our CEO, Zeus Dhanbhura authored an article for the Financial Express that discusses how Venture Capital might not always be a good fit for your Company and how exploring other non-dilutive alternatives might be beneficial.

"You had a dream, you executed it, you achieved product market fit, you gave away a little of your company for capital, it felt good – the valuation felt validating, you got hooked, wanted to do it again and then all of a sudden before you knew it – you gave away too much. How much is too much? In your case the answer is clear – its 51 per cent."

Non-dilutive Capital: What founders didn’t know they needed Venture Capital has changed the way capital was provided but how alert should founders be while bringing in investment to their companies.