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SNAPCHAT’S RESEARCH UNEARTHS INDIA’S TOP NICKNAMES AND UNVEILS TWO UNIQUE AUGMENTED REALITY LENSES

Snapchat, the visual messaging app for friends and family, has today released a new research in partnership with YouGov on Indian nickname culture, uncovering a national fascination with nicknames.

The research reveals some of the most popular nicknames in the country which are Sonu, Babu, Macha, Shona, and Pinky, in addition to unearthing some interesting insights into the unique subculture of nicknaming. This study also inspired two new Nickname-themed Augmented Reality (AR) Lens on Snapchat – ‘India’s Top Nicknames’ and ‘My Nickname’…

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https://b2bchief.com/snapchats-research-unearths-indias-top-nicknames-and-unveils-two-unique-augmented-reality-lenses/

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WEIRD SCIENCE: Yes, AI can read your mind (a little bit)
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The science of thought:

Thought is an abstract, even philosophical concept, but it has physical manifestations. It is these manifestations that the AI reads, interprets, and responds to, depending on the way it has been trained.

Every action of our bodies, including what we think, is controlled by the neurons or nerve cells in our brain. Neurons communicate with one another and with the muscles by sending and receiving electrical and chemical signals. These complex structures have inspired the building of artificial neural networks, which have digital “neurons” that try to mimic biological neural networks by sending, receiving and processing signals…

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https://b2bchief.com/weird-science-yes-ai-can-read-your-mind-a-little-bit/

Wish you all a peaceful & safe Diwali 🪔

How do we impact our customers to experience a mutual exchange of value?

Let’s engage with our customers in a way to develop a feeling of trust, faith & ease in dealing.

Eid Mubarak 🌙✨

Importance of ‘Business With Values’

When you hire, make decisions and use your core values as guiding principles, it reflects your culture and how your employees interact with one another and with customers. When you communicate your corporate culture and values to your employees, external stakeholders (investors, partners and customers) know about them and why they exist…

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Importance of 'Business With Values' - B2BCHIEF: CREATE THE BUZZ This helps to give your company a greater sense of pride and reminds you of the core values that employees strive to embody every day. To join the elite group of organizations and companies whose values inspire trust in their employees, customers, shareholders and partners, request a demonstration o...

PROCRASTINATION AT WORKPLACE & WAYS TO MANAGE IT

Procrastination is a persistent avoidance of a multitude of tasks that must be completed, which can lead to feelings of guilt, inadequacy and self-doubt. Procrastination can become chronic and debilitating and have a huge impact on people’s productivity levels in the office and the workplace. Since it is a habit, it is guaranteed to have a negative impact on work and life….

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Procrastination at workplace & ways to manage it. - B2BCHIEF: CREATE THE BUZZ Procrastination, defined in the Cambridge Dictionary as the act of delaying something because it is uncomfortable or boring, affects everyone at some point, but it is particularly common in the workplace. Some people are inherently hesitant, which is why they are reported to cause chronic workplace....

How does Community Development help B2B Marketers?

The point of communities, of course, is to offer value to members of the community, not to push a product. The overarching message is to build a strong sense of trust and relationship with the community to increase customer loyalty, enhance brand image, and promote advocacy preferences...

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How does Community Development help B2B Marketers? - B2BCHIEF: CREATE THE BUZZ The most effective approach, in my view, is to build a community of interests and common ground that matches those around you. Building a B2B community does not mean trying to build a brand community around your business and its offerings as your primary focus — that’s difficult to achieve and y...

CUSTOMER ACQUISITION OR CUSTOMER RETENTION...WHICH STRATEGY ARE YOU FOLLOWING?

Customer acquisition and retention are two metric used to determine the return on investment (ROI) of an effort to monetize consumers. They are indispensable because they show changes in the market, problems and marketing plans. Apart from retention costs, a company must balance its acquisition and retention efforts to maximize sales and lifelong customer value....

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Customer Acquisition or Customer Retention…which strategy are you following? - B2BCHIEF: CREATE THE BUZZ When a new customer comes onboard, ensure that you run a high quality onboard training program to ensure their success. If you register them and then leave them to their own devices, you will have a dissatisfied customer who will leave you to a competitor. So if you attract new customers but don’t...

‘𝙇𝙤𝙮𝙖𝙡𝙩𝙮 𝙋𝙧𝙤𝙜𝙧𝙖𝙢’ 𝙖𝙨 𝙖 𝙠𝙚𝙮 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮 𝙛𝙤𝙧 𝘽2𝘽 𝙗𝙧𝙖𝙣𝙙𝙨.

B2B loyalty programs are highly personalized and depend on the needs of customers and their business. For example, loyalty programs between companies should be calm, moderate, and aggressive. A good loyalty program should be intuitive for the sales team, so that it can promote customer registration and get them to use it...

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‘Loyalty Program’ as a key strategy for B2B brands. - B2BCHIEF: CREATE THE BUZZ Loyalty programs are customer marketing practices that encourage customers to do consistent business with your business. As the name implies, loyalty programs develop strong customer relationships and relationships with your company and achieve brand loyalty. The best way to structure a B2B rewards....

How to use Collaboration to Grow your Audience?

Collaboration is the new endorsement. With influx of social media engagement happening, more audiences are spending their time on social media and on online platform, that its being of prime importance to collaborate with the someone who has high numbers of followers and engagement….

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How to use Collaboration to Grow your Audience? - B2BCHIEF: CREATE THE BUZZ Collaboration is the new endorsement. With influx of social media engagement happening, more audiences are spending their time on social media and on online platform, that its being of prime importance to collaborate with the someone who has high numbers of followers and engagement. Why is collabora...

⛔️BULLYING CULTURE, AN HINDRANCE TO ORGANIZATION’S GROWTH⛔️

Harassment in a toxic workplace can often make you feel like you’re at fault. If harassment of any kind occurs in your workplace, there are steps you can take to address it. In addition, it is important to note that workplace harassment is a bad business practice that can have a serious impact on employees and therefore the bottom line of a company. Workplace harassment can be harmful to individuals and costly to the organization…

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Bullying Culture, an hindrance to organisation’s growth - B2BCHIEF: CREATE THE BUZZ Harassment in the workplace has become of interest to scientists, professionals and managers due to the emergence of dysfunctional internal organizational conflicts and their negative effects on employees in the workplace. It hinders organizational dynamics such as group cohesion, peer communication...