Digital affinity

Groww’s simple yet impactful ad in The Economic Times emphasizes 9:15 am, the crucial time when the market opens and trading activity begins.

In a shocking turn of events, recently called out for allegedly stealing their clothing designs, photos, and selling them under the Kotty name at much cheaper rates on well-known platforms like Myntra, Ajio, Flipkart, and Amazon.

But the question is, how did a brand make such a big mistake or was it intentional?

has introduced a new logo for its electric vehicles, marking its first redesign since the 1980s.

The iconic H has been made sleeker and more minimalist by removing the encircling square, symbolizing simplicity and innovation.

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Do nothing today officially 😂

Walmart’s new logo has sparked criticism, with many questioning if it’s even a real change.

After almost 20 years, the update includes a modern font inspired by Sam Walton’s trucker hat and subtle tweaks to the color palette.

While Walmart labels it a “brand refresh,” many feel the changes are too minimal to stand out.

Brands respond to L&T’s CMD, S.N. Subrahmanyan’s, ‘Stare at your wife’ statement.

Recently, there has been a lot of chatter about PUMA changing its name to PVMA on stores and billboards everywhere.

Turns out, it was simply but a marketing strategy to announce PV Sindhu as their brand ambassador.

Brands are celebrating the year’s first harvest festival, Lohri, with their unique creatives.

Swiggy Instamart’s new billboard for the kite season is so cool! It highlights their 10-minute delivery for kites perfectly.

took their marketing to the next level by decorating an auto in a wedding theme, featuring messages that truly connect with the audience.