Look Design Hub

in many building sectors and dig deep to understand our clients’ business in disciplined, focus fashion extending the lessons learned into our other sectors. We understand our clients business need and interpret these needs into a design response that establishes the building as an ally to the businesses hand. We define a concept as a thought, inspiration or intended experience that provides guidance and gives aesthetic direction for all design disciplines throughout the entire design process. Cohesive design begins with a clear intention. We need to understand the key issue our clients are trying to address and what kind of response they hope to evoke from those who interact with the facility . We believe a rational exploration into a facility’s needs and a wholly developed concept embraced by all team members will result in building that exude a sense of harmony and enjoy an organic relationship with the site. Done correctly, this process encourages a balance between the poetic and the pragmatic that allows our work to be both passionate and grounded. By organizing design workshops with the entire team at the beginning of the process, we are able to define key issues and set in motion an agreed – upon direction by the entire team – including the client. This direction can shift and respond to evolving concepts, but the “big idea” remains as the overarching design organization tool. As the design discovery process unfolds, periodic design reviews keep the project on track and communicate continual refinements in the direction of the solution, while preserving the quality of the initial concept these reviews encourage cross fertilization between market sectors and enable firm-wide design consistency .