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Do you ever feel the same!

A strong brand identity is a coherent one. It provides a consistent, logical, and satisfying customer experience that fulfills the promise of the company's unique value proposition.

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The largest rum company on this planet too thinks about change and takes risks despite everything being so well.
But Bacardi plays the risk element and has hanged its logo 8 times since 1862. The iconic bat reflects their heritage. This time, the new design was inspired by the bat, which was hand-drawn.

It used big hand-cut fonts enthused by those beautifying the Art Deco El Edificio Bacardi, iconic bar and former sales office in Havana, Cuba. The Bacardi bat symbolizes sound health, good fortune, and family unity.

The new logo is composed of a bold red lettering placed between two orange buns. The light cream background of the image also makes a framing for the emblem, making it look warmer and friendlier. Blue color is completely removed from the brand’s palette.

the new fonts and color changes bring a freshness to the look that could draw in potential new customers. The rebrand also speaks to a broader change. There are two key factors that prompted Burger King to seek a flashy new look and do a significant rebrand: changing marketing trends and changing customer tastes.

Its rebrand fully embraces a recent design trend called flat design, which prioritizes two-dimension illustrations and bright colors and limits the noise created by too many visual details and textures.

The Burger King redesign serves up a visual style that replicates the shapes of the company’s menus with simple, two-dimensional imagery that has very little detailing or distraction. It’s streamlined, simple, and exciting to look at, which is crucial when fighting for every second of attention from potential customers.

came up with a new ‘Delta’ symbol in March, 2014, as it moves from relating itself with professional athletes to fitness buffs. This is the 2nd full redesign in the history of 121 years. This ‘Delta’ logo will be used on the Crossfit gear of the company.

Revamping helps companies to come under the limelight and become noticeable to its customers. It stirs the minds of customers in some way, which make them think “ Hey, something looks new about the brand! What is it?” Logo change indeed is a powerful tool, generating curiosity on the subconscious level.

Get your logo designed by us and give a complete hange of identity to your brand.

An NGO filed a complaint with the Police that the Myntra logo is offensive and derogatory towards women. By agreeing to change its logo and to make it more “acceptable”, or let us call it “controversy-free”, Myntra made sure that it nipped the argument in the bud.

We never saw the logo in that light and in fact never came across anyone who found the logo suggesting something offensive. This is clearly a case of over-imaginative minds trying to find something or the other in everything.

This is clearly a case of over-imaginative minds trying to find something or the other in everything. The sheer number of memes that come out post any event proves how wild people’s imaginations can run. But this is out of the control of brands. While brands need to be sensitive to consumer sentiments, and address them as much as possible, it can’t be reacting to every single out cry.

If you had to pick a symbol to represent life during the pandemic, the mask is the most obvious choice. A close second, however, might be Amazon's iconic brown box.
Amazon became the place where you went for everything from shoes, to hand sanitizer, to toilet paper, to a Chromebook for your kids to use for virtual school--all of which arrived in one of those brown boxes.The icon is brown, with the Amazon smile, and a small blue square of tape at the top.

It helps that the brown color stands out in comparison to the white background of its current app, which features the company's name and a shopping cart.

the thing about shopping on Amazon is to get the box. That's the physical experience. Opening your front door, bringing a brown box with blue tape, and opening it up. The box is the experience because it represents the thing you want to have.

Sustainable and easy to use, that is how our website is as per the brand's identity 🌈

Visually appealing and enjoyable experience for shoppers to choose from a wide variety of products that have sewn the soft and natural fabric with love and care. designs ranging from cool tropical patterns to even exquisite Swarovski charms.