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The PPC Diagnostic Manual: How to Troubleshoot 3 Common Issues.

http://searchenginewatch.com/article/2334158/The-PPC-Diagnostic-Manual-How-to-Troubleshoot-3-Common-Issues

The PPC Diagnostic Manual: How to Troubleshoot 3 Common Issues Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems you’ll face in PPC, with steps you can take to fix what’s broken.

AdWords Changing Video Advertising Options in April.

http://searchenginewatch.com/article/2334121/AdWords-Changing-Video-Advertising-Options-in-April

AdWords Changing Video Advertising Options in April The change will take AdWords "TrueView" video viewing from three formats to two: in-stream and in-display. The change will fold in the former third option, in-search viewing, with in-display. All video campaigns will be upgraded starting May 15.

Facebook acquires WhatsApp for $16 billion - Inside Facebook Facebook may have failed in its bid to achieve popular messaging app Snapchat, but the social network announced Wednesday that it has closed a deal to buy WhatsApp for roughly $16 billion. Mark Zuckerberg, Facebook’s CEO, commented on the news … Continue reading →

Facebook to Buy WhatsApp for $16 Billion Facebook has entered into an agreement to acquire WhatsApp, the popular messaging app, for $16 billion in cash and stock, according to a filing Wednesday. The deal is by far Fac...

3 Google Updates for AdWords, DoubleClick Advertisers.

http://searchenginewatch.com/article/2328568/3-Google-Updates-for-AdWords-DoubleClick-Advertisers

3 Google Updates for AdWords, DoubleClick Advertisers Google AdWords announced it is changing the way conversions are counted and a new Search Funnels Attribution Modeling Tool. Meanwhile, the new DoubleClick Search Commerce Suite offers tools to easily create and update text ad and PLA campaigns.

Facebook Adds Trending Topics.

http://searchenginewatch.com/article/2323751/Facebook-Adds-Trending-Topics

Facebook Adds Trending Topics Facebook's new personalized trending future is designed to get people talking about interesting things that are happening in the world, as well as to keep Facebook users informed of the news and other trending topics.

Google Webmaster Tools Updates Crawl Error Reports.

http://searchenginewatch.com/article/2324819/Google-Webmaster-Tools-Updates-Crawl-Error-Reports

Google Webmaster Tools Updates Crawl Error Reports The new crawl error reports will make it easier for webmasters to track down crawl errors, why they are happening, and how to fix them without having to do a lot of back and forth checking with tools to determine what exactly was going on.

5 Metrics I Use to Measure Account Success.

http://www.ppchero.com/5-metrics-i-use-to-measure-account-success/

5 Metrics I Use to Measure Account Success | PPC Hero® The most fundamental question I always ask myself when managing an account is what metrics should I be looking at and analyzing

Facebook News Feed Algorithm Change Reduces Visibility of Page Updates.

http://searchenginewatch.com/article/2324814/Facebook-News-Feed-Algorithm-Change-Reduces-Visibility-of-Page-Updates

Facebook News Feed Algorithm Change Reduces Visibility of Page Updates Facebook is making some changes to how users see updates from individuals and pages in the news feed. This change will definitely hurt businesses running branded pages on Facebook that don't want to pay for Facebook advertising for visibility.