ISB Management ReThink
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Understand how to effectively employ moment marketing to make it a part of your brand DNA with Naresh Gupta, Co-founder and Managing Partner, Bang in the Middle.
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Indian School of Business ISB Executive Education ISB Alumni
25/10/2023
For brands, making their presence felt is more than just being present everywhere. Naresh Gupta explains how brands can achieve memorability beyond the moment.
Tune into the https://lnkd.in/d9EF4CVq
Indian School of Business ISB Executive Education ISB Alumni
23/10/2023
Riding the wave may not lead the brands to the finish line they envision with moment marketing. Understand moment marketing with Naresh Gupta, Co-founder & Managing Partner, Bang in the Middle. Listen here https://lnkd.in/d9EF4CVq
Indian School of Business ISB Executive Education ISB Alumni
Understand what, why, and how of government branding, with Shubho Sengupta, Head, Marketing and Communications, Mission Karmayogi.
Tune in the here https://lnkd.in/dmzzkGCV
Indian School of Business ISB Executive Education ISB Alumni
18/10/2023
Governments around the world are pivoting to communicating over simply disseminating information to their citizens. Find out how government branding has evolved, with Shubho Sengupta, Head, Marketing and Communications, Mission Karmayogi. Tune into the https://lnkd.in/dmzzkGCV
Indian School of Business ISB Executive Education ISB Alumni
16/10/2023
Government branding goes beyond disseminating information to empowering the citizens and even public servants. To learn the ins and outs of government branding, tune into our with Shubho Sengupta, https://lnkd.in/dmzzkGCV
Indian School of Business ISB Executive Education ISB Alumni
Giraj Sharma, Founder-Director, BehindTheMoon Consultants, discusses what makes the consumers of Tier-II and Tier-III cities the new market to be explored.
Indian School of Business ISB Executive Education ISB Alumni
11/10/2023
Offering his take on marketing in Tier-II cities and beyond in 'Bharat', Giraj Sharma, Founder-Director, BehindTheMoon Consultants, discusses the opportunities that the population in these geographies offers.
Indian School of Business ISB Executive Education ISB Alumni
09/10/2023
Giraj Sharma, Founder-Director, BehindTheMoon Consultants, writes about why marketers need to identify the shift in perspectives and strategies to reach out to consumers beyond metropolitan cities.
Indian School of Business ISB Executive Education ISB Alumni
Lloyd Mathias, business leader and marketer, reflects on how brands can leverage troll marketing to capture the attention of their audience.
Indian School of Business ISB Executive Education ISB Alumni
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