Animal

.pouches is a smoke-free ni****ne pouch, a category that’s huge in the US and Europe (just ask Sweden, where it’s practically a way of life!).

We’re seeing everyone from pro athletes to coding wizards – anyone who’s a true ni****ne enthusiast – make the switch. Why? Because it’s a cleaner, smarter way to get your fix.

Our (ongoing) partnership with Rush began by defining its core promise, where our mission was to capture that electric moment of satisfaction Rush brings. Hence, we landed on the tagline, ‘A damn good feeling’.

With that North Star in place, we developed a suite of bold, hyperbolic creatives. These visuals plunge you into hyper-real scenarios that are as inventive and vibrant as the brand itself, all designed to evoke that signature...well, Rush.

Project team:
Head of creative: .choudhury.5
Strategist:
Account Management head:
Creative team: .atul
Accounts team:

We are 12. We were once 12. 🫠

The Smirnoff Project is ’s cultural platform, designed to live beyond the bottle. We were tasked to do the identity for the same.

The Smirnoff Project is where ‘We Do We’, their campaign line, comes to life – as ideas, collabs, and culture-led initiatives. So, we made the identity young, bold, and simply colourful.

The identity was made for Gen Z (those above LDA, of course), and built around how they really function as a collective, not individuals.

Our aim was to create something flexible, expressive, and always evolving. Because culture hits different when it’s we, not me.

On a working day when the world is running after commerce, the Animal team goes to the to understand what runs our business - cool s**t. 🫶🏻

The Times of India runs a student initiative called Newspaper In Education (NIE), that 10,000+ schools across the country are a part of.

They came to us for a much-needed glow-up, and like the cool kids like to proclaim: we ate. Or served. Or both?

We wanted to transform from a necessary but serious supplement into a vibrant, must-read experience for grades 6–12.

We kept TOI’s iconic typography (because legacy matters) but gave the masthead and logo a playful twist — think bold colours, quirky stickers, and a dash of mischief. The result? A newspaper that looks as exciting as the stories inside. After all, reading the paper should never feel like homework. And now, it doesn’t have to.

The Times of India runs a student initiative called Newspaper In Education (NIE), that 10,000+ schools across the country are a part of.

They came to us for a much-needed glow-up, and like the cool kids like to proclaim: we ate. Or served. Or both?

We wanted to transform Times of India-NIE from a necessary but serious supplement into a vibrant, must-read experience for grades 6–12.

We kept TOI’s iconic typography (because legacy matters) but gave the masthead and logo a playful twist — think bold colours, quirky stickers, and a dash of mischief. The result? A newspaper that looks as exciting as the stories inside. After all, reading the paper should never feel like homework. And now, it doesn’t have to.

For the modern perfectionist, an Insta-perfect life is the goal, but the endless research and decisions required to achieve it seem like a burden. Crew is an offering by that solves this, acting as a personal curator for life’s demands.

To launch Swiggy Crew, our campaign introduced it as ‘Your BTS Crew.’ The intention behind the campaign strategy and the work that followed was to reframe the brand from a faceless tool into an essential, supportive team. The key visuals (painstakingly brought to life using generative AI) further brought this to the fore by making the service itself the protagonist. We depicted vibrant scenes where individuals enjoy flawless, Instagram-worthy moments – while their dedicated ‘crew’ works diligently in the background, handling every tiny detail.

Project team:
, .choudhury.5, , , .atul, , ,

Who run the world (cup).

Starlink in India – high-speed internet powered straight from the White House.