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11 Reasons Link Building Is A Futile Waste Of Time — And One Big Reason It Isn’t I don’t have to build links anymore, and I have never felt so liberated. So free. All the years I spent endless hours trying to help content get discovered — and I didn’t realize I didn’t have to do any of it. Those 163 conference gigs? Waste of time. 300+ articles, columns and posts? Digital […]

Matt Cutts Explains How Important Social Media Signals Really Are - Search Engine Journal Matt Cutts, Google's head of search spam, answers a question about social media signals in his latest Webmaster Help video where a user writes in to ask: A

Time to change your Social Media Ethics.

5 Social Media Advertising Trends to Watch for in 2014 2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But this year has merely been a preview of what is to come. Here are five trends to watch for next year.

Google’s Matt Cutts: Guest Blogging Abuse & Spam On The Rise Google’s Matt Cutts posted a video today on the things one should avoid when doing guest blogging. The main point he made was that guest blogging, on a whole, is “growing” in terms of the spam and abuse he sees in the guest blogging space. Now, if you are guest blogging, Matt offered four-points on ...

Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers Analysis from Conductor reveals several strategies that superstar SEOs use to achieve success. Learn how Superstar SEOs approach content in today’s post-Panda/Penguin/Hummingbird quality content landscape and more.

Marketing & Sales Alignment: 5 Practical Tips How do you tap into the experiences of the sales team in a way that allows for the agile adaptation of your content strategy? Columnist Brad Miller offers 5 practical tips.

62 steps to the definitive link building campaign Successful search engine optimization (SEO) requires inbound links from quality relevant websites. Using extracts from their book "The Definitive Guide to Link Building (2013 edition)", Ken McGaffin and Mark Nunney here outline the definitive steps in a successful, long term link building campaign ....

The Beginner’s Guide to Twitter This post is a 20-minute guide to Twitter for non-techies. If you are new to Twitter—or know someone who is—this will get you up and running quickly.

2014 SEO Playbook: On-Page Factors Welcome to part 2 of my annual SEO playbook. (Click here for part 1.) I have to thank Danny Sullivan and the Search Engine Land team for giving me the perfect outline for the 2014 playbook, the Periodic Table of SEO Success Factors. Part 2 will cover on-page factors, including content, HTML and arch...

Google Ad Rank Study: How The New Formula Is Impacting AdWords Performance In October, Google changed its Ad Rank formula which determines the position order of AdWords paid search ads. The revised formula now factors in the expected impact of ad extensions and ad formats, in addition to the bid and quality score. The Search Agency has released its latest findings on the i...