ALL2DEFY

ALL2DEFY

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ALL2DEFY is a Made in India fashion brand that was born to DEFY the norms and START A REVOLUTION! That’s how our story began.

Gender equality has always been an issue that our founder, Ananya Modi, wanted to support. Having played various sports as a child and being into fitness as an adult, she realized the importance of physical exercise, and how it can make someone feel strong and empowered. At ALL2DEFY we are creating a product that has a voice and can bring about chance. We are doing this by creating Made In India p

Photos from ALL2DEFY's post 13/07/2022

SS22’ - We Are All Mad Here - Reversible Patched Crop Hoodie & Patched Pants.

The pink and green color blocked hoodie has net patch work in the front & White mesh sleeves. It’s reversible to our Signature ALL2DEFY pattern in black and white throughout. Paired with high-waisted patched pants, with woven logo rib at waist, 2 box pockets and net patchwork at the sides.

Why should athleisure be boring?
Available online at WWW.ALL2DEFY.COM

11/07/2022

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Established in 2018, All2defy is one of the first Indian brands to focus on urban wear.

Our focus is not only creating comfortable, unique clothes but also to create fashion that gives the wearer a voice. The brand addresses topics like gender equality, body positivity and being comfortable in your own skin, through graphics and language that are inspired by youth culture.

Using styling, silhouettes and textile treatments, All2Defy seeks to create a niche brand that has a global appeal - wear it anywhere, every day.

11/07/2022

Established in 2018, All2defy is one of the first Indian brands to focus on urban wear. Along with responsible sourcing, we seek to create fashion that gives the wearer a voice. With quirky prints and unique embroidery created in-house, the products are detail oriented - down to each stitch and label.

Bold, versatile and super comfortable - All2Defy seeks to create a niche brand that has a global appeal - wear it anywhere, every day.

11/07/2022

Established in 2018, All2defy is one of the first Indian brands to focus on urban wear. At All2defy we don’t shy away from taking a stand - the products act as conversation starters that defy social taboos and promote free speech.

Bold, versatile and super comfortable - All2Defy seeks to create a niche brand that has a global appeal - wear it anywhere, every day.

16/05/2022

Posted • Here are the highlights from the NBA 75 x Ananya Modi Jain's show at FDCI x Lakmé Fashion Week

16/05/2022

Here are the highlights from NBA 75 X Ananya Modi Jain and ALL2DEFY BY AMJ at FDCI X Lakmé Fashion Week

03/05/2022

The NBA75xAMJ and ALL2DEFY BY AMJ collection is a culmination of not just the NBA’s history, but of streetwear too.

It sums up this symbiotic relationship between basketball and fashion by reimagining game fits using classic elements such as the basketball court, the teams and their colours, and even the NBA logo itself.

29/04/2022

Check out the new NBA75xAMJ collection and level up your style.

Photos from ALL2DEFY's post 15/04/2022

wearing the new x collab in an exclusive for 🏀🏃🏻‍♀️🌶🍒👟
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casting & styling by .rajkotwala

04/04/2022

Check out our backstage hustle and bustle !!

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Delhi

Opening Hours

Monday 11am - 10:30pm
Tuesday 11am - 10:30pm
Wednesday 11am - 10:30pm
Thursday 11am - 10:30pm
Friday 11am - 10:30pm
Saturday 11am - 10:30pm
Sunday 11am - 10:30pm