MarketGenics

🔍 The difference between a good business decision and a great one? The quality of research behind it.

At MarketGenics.co, we give organizations the full research advantage — from the ground up.

📊 Primary Research — Direct. Fresh. Actionable.
We go straight to the source. Our primary research services include:
✅ In-Depth Interviews (IDIs) — online & offline
✅ Focus Group Discussions (FGDs)
✅ CATI, CAWI, CAPI & CLT surveys
✅ Door-to-Door, Exit Interviews & Shopper Intercepts
✅ Mystery Shopping & Vox Pop
✅ AI-powered retail consumer insights

With a panel of 2 lakh+ recruited respondents across India, we deliver real-time consumer behavior, brand health, product testing, and campaign efficacy studies — tailored to your exact brief.

📑 Secondary Research — Deep. Reliable. Strategic.
Sometimes the smartest move is knowing what already exists. Our secondary research capabilities include:
✅ Desk research using paid databases & public sources
✅ Competitive benchmarking & landscape analysis
✅ Market sizing, trend mapping & opportunity identification
✅ Industry reports across 15+ verticals — from Healthcare & F&B to Semiconductors & Aerospace
✅ Published repository of industry blogs, case studies & company profiles

We synthesize the noise into clear, decision-ready intelligence.

🌐 Whether you're a startup exploring a new market or an enterprise refining your competitive edge — MarketGenics delivers end-to-end research with 100% quality, accountability, and on-time delivery.

Let's turn data into your biggest competitive advantage. 👇
🔗 www.marketgenics.co | 📩 [email protected]

Your brand is more than a logo. It's what people feel when they hear your name. 💡

But do you really know how your audience perceives you?

At MarketGenics, our Brand Health Study gives you a 360° view of your brand's standing — across awareness, perception, loyalty, and equity.

Here's what we measure:
✅ Brand Awareness — How well do people recognize you?
✅ Brand Image — What emotions & associations does your brand trigger?
✅ Brand Loyalty — How deeply connected are your customers?
✅ Brand Equity — What is the true financial & reputational value of your brand?
✅ Competitive Benchmarking — How do you stack up against rivals?

We combine qualitative depth (FGDs, IDIs) with quantitative scale (Surveys, CAWI, CATI) to give you insights that are not just accurate — but actionable.

Because guessing your brand's health is not a strategy. Measuring it is.

📩 Ready to diagnose your brand? Let's connect.
🌐 marketgenics.co | [email protected]

🚨 Is your bread packaging helping you sell… or silently losing customers?
In a highly competitive FMCG space, packaging is no longer just functional—it’s a decision trigger.

At MarketGenics, we conducted a deep-dive study on consumer insights around bread packaging—uncovering what truly drives attention, trust, and purchase.

💡 Here’s what’s changing:
• Consumers are becoming more conscious of packaging cues
• Material choice are influencing decisions more than ever
• Visual appeal + clarity = stronger shelf impact
• Packaging is directly linked to purchase intent

🎯 If you’re in F&B, retail, or FMCG—this is something you can’t afford to ignore.

🔍 Read the full study here:
https://marketgenics.co/research-highlights/consumer-insights-on-bread-packaging-a-strategic-study-by-marketgenics-17431

Let’s rethink packaging—not as a cost, but as a growth lever.

In today’s dynamic markets, success isn’t just about expansion—it’s about expanding smartly.

At MarketGenics, we help businesses identify high-growth geographies through in-depth trend analysis and market scanning—turning uncertainty into strategic advantage.

From market intelligence and risk assessment to B2B prospecting and operational efficiency, we enable confident decision-making at every step.

✨ Ready to explore new markets with clarity and confidence?
Let’s collaborate.

🔗 www.marketgenics.co

One simple habit founders should adopt: 𝐓𝐚𝐥𝐤 𝐭𝐨 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐛𝐞𝐟𝐨𝐫𝐞 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬.

It sounds obvious, yet many products are still launched based on assumptions rather than real consumer insight.

Before investing months in development, marketing, and launch plans, a simple step can save time, money, and frustration:

👉 Talk to the people who will actually use the product.

Early conversations with consumers often reveal:
• 𝐏𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐲𝐨𝐮 𝐝𝐢𝐝𝐧’𝐭 𝐭𝐡𝐢𝐧𝐤 𝐨𝐟
• 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬 𝐭𝐡𝐚𝐭 𝐝𝐨𝐧’𝐭 𝐦𝐚𝐭𝐭𝐞𝐫 𝐚𝐬 𝐦𝐮𝐜𝐡 𝐚𝐬 𝐲𝐨𝐮 𝐚𝐬𝐬𝐮𝐦𝐞𝐝
• 𝐍𝐞𝐞𝐝𝐬 𝐭𝐡𝐚𝐭 𝐚𝐫𝐞 𝐟𝐚𝐫 𝐦𝐨𝐫𝐞 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐭𝐡𝐚𝐧 𝐲𝐨𝐮𝐫 𝐨𝐫𝐢𝐠𝐢𝐧𝐚𝐥 𝐢𝐝𝐞𝐚

Sometimes the insight doesn’t just refine the product — it changes the entire direction.

At MarketGenics, we’ve seen how even a few well-structured consumer conversations can help brands:

• 𝐕𝐚𝐥𝐢𝐝𝐚𝐭𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐢𝐝𝐞𝐚𝐬
• 𝐑𝐞𝐟𝐢𝐧𝐞 𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐬
• 𝐑𝐞𝐝𝐮𝐜𝐞 𝐥𝐚𝐮𝐧𝐜𝐡 𝐫𝐢𝐬𝐤𝐬

Because the most successful products are rarely built for consumers.
They are built with consumers in mind from the very beginning.

Are founders today spending enough time talking to their consumers?
www.marketgenics.co | [email protected]

🌸 𝐇𝐚𝐩𝐩𝐲 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐖𝐨𝐦𝐞𝐧’𝐬 𝐃𝐚𝐲 🌸

On behalf of the MarketGenics Group of Companies — MarketGenics Global Research, MG SocialCare and MGCanvas.com — we celebrate the inspiring women across our organizations and communities.

From 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐚𝐧𝐝 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 to 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐞𝐦𝐩𝐨𝐰𝐞𝐫𝐦𝐞𝐧t and 𝐚𝐫𝐭𝐢𝐬𝐚𝐧 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲, women continue to drive progress and possibility every day.

✨ 𝐓𝐨𝐝𝐚𝐲 𝐰𝐞 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞 𝐲𝐨𝐮✨

𝑾𝒊𝒔𝒉𝒊𝒏𝒈 𝒂𝒍𝒍 𝒘𝒐𝒎𝒆𝒏 𝒄𝒐𝒏𝒕𝒊𝒏𝒖𝒆𝒅 𝒔𝒖𝒄𝒄𝒆𝒔𝒔, 𝒄𝒐𝒏𝒇𝒊𝒅𝒆𝒏𝒄𝒆, 𝒂𝒏𝒅 𝒐𝒑𝒑𝒐𝒓𝒕𝒖𝒏𝒊𝒕𝒚.

At MarketGenics, we believe that 𝐠𝐫𝐞𝐚𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐛𝐮𝐢𝐥𝐭 𝐛𝐲 𝐜𝐡𝐚𝐧𝐜𝐞—𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐛𝐮𝐢𝐥𝐭 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐢𝐧𝐬𝐢𝐠𝐡𝐭, 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, 𝐚𝐧𝐝 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧.

As an 𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐲 𝐚𝐧𝐝 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐟𝐢𝐫𝐦, MarketGenics works closely with organizations to help them navigate complex markets, identify growth opportunities, and make informed strategic decisions.

𝐎𝐮𝐫 𝐟𝐨𝐜𝐮𝐬 𝐚𝐫𝐞𝐚𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞:
• Market Research & Intelligence
• Strategic Advisory
• Business & Market Entry Strategy
• Competitive Analysis
• Data-driven Decision Support

In a rapidly evolving global marketplace, reliable insights and clear strategy can be the difference between growth and stagnation.

If your organization is looking to understand markets better, mitigate risks, and unlock new opportunities, we would be glad to connect.

🌐 www.marketgenics.co | [email protected]

𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗷𝘂𝘀𝘁 𝗮 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝘃𝗲 𝗹𝗮𝘆𝗲𝗿. 𝗜𝘁’𝘀 𝗮 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁, 𝗮 𝗯𝘂𝘆𝗶𝗻𝗴 𝘁𝗿𝗶𝗴𝗴𝗲𝗿, 𝗮𝗻𝗱 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝘄𝗲𝗮𝗽𝗼𝗻.

That’s where a Market Research Study on Packaging becomes critical.

𝗪𝗵𝘆 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗠𝗮𝘁𝘁𝗲𝗿𝘀
A well-designed packaging research study helps brands:
✔ Understand consumer perception and emotional response
✔ Test design elements (color, typography, material, shape)
✔ Evaluate shelf impact vs. competitors
✔ Assess sustainability expectations
✔ Optimize messaging and claims
✔ Reduce risk before large-scale production

At MarketGenics, we help brands test and validate packaging through qualitative and quantitative research — from concept testing and consumer surveys to shelf simulations.

In a world where consumers make decisions within seconds, packaging can be the difference between being noticed and being ignored.

𝗥𝗲𝗱𝘂𝗰𝗲 𝗿𝗶𝘀𝗸. 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴. 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗶𝗻𝘁𝗲𝗻𝘁.

If you’re planning your next packaging refresh or product launch, let’s talk.

📩 Connect with us to explore how research-backed packaging strategies can elevate your brand.
[email protected]
www.marketgenics.co

Client Success Story | Turning Experience into Market Confidence

🏥 Client: Dr. Willmar Schwabe India Pvt. Ltd.
A 160+ year legacy healthcare brand aiming to strengthen the positioning of Dizester Herbal, its herbal digestive tonic for acidity relief.

🎯 Objective
To evaluate real-world efficacy, consumer experience, and potential shift from regular antacids through sustained in-home usage.

🔬 Our Approach
MarketGenics conducted a 4-week Home Placement Study across Delhi, Lucknow, Kolkata, and Ludhiana with 300 chronic acidity sufferers (35–50 yrs), tracking symptom relief, usage behaviour, and overall acceptance.

📊 The Outcome
✔️ 91% overall satisfaction
✔️ Relief across acidity, reflux & heartburn symptoms
✔️ Improved daily comfort & sleep
✔️ Strong purchase intent & growing trust in herbal solutions

The study transformed lived consumer experiences into clear, decision-ready insights — building confidence for future growth.