ThinkCap Advisors

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We help companies reach the right customer, deliver great experiences & navigate through evolving business regulations

10/06/2026

ThinkCap Advisors - Corporate Foundation Advisory

Whether you are evaluating a foundation for the first time, seeking to restructure an existing entity, or building out the programme and compliance infrastructure of an established foundation, our team provides the strategic, legal, tax, and operational support you need. Reach us: https://www.thinkcapadvisors.com/csr-advisory-and-structuring
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09/06/2026

When To Setup a Corporate Foundation
Not every company that is required to spend on CSR needs a foundation. The decision involves a genuine cost-benefit analysis that should weigh the company's CSR budget, strategic intent, sector focus, and internal capacity.

The following infographic provides the required checklist. Reach for CSR consulting services related to corporate foundation
https://www.thinkcapadvisors.com/csr-advisory-and-structuring
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09/06/2026

Setting up Corporate Foundation, Advantages & Disadvantages

Rather than routing CSR funds through external non-governmental organisations (NGOs) on a project-by-project basis, a corporate foundation gives the company a permanent institutional vehicle to own and drive its social impact agenda. Setting up a corporate foundation has its own advantages & disadvantages. The infographic explains the same.

Looking for CSR consulting services to setup and manage corporate foundation reach us: https://www.thinkcapadvisors.com/csr-advisory-and-structuring
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Setting Up a Corporate Foundation In the Context of CSR 08/06/2026

Setting Up a Corporate Foundation In the Context of CSR

A corporate foundation is one of the recognised modes of implementation under these rules — either as the implementing entity itself or as a channel that further sub-grants to other registered non-profits. Setting up a corporate foundation is, in effect, a declaration that the company intends to treat CSR not as a compliance checkbox but as a long-term strategic function —

Read the full article: https://www.thinkcapadvisors.com/post/setting-up-a-corporate-foundation-in-the-context-of-csr
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Setting Up a Corporate Foundation In the Context of CSR What Is a Corporate Foundation?A corporate foundation is a dedicated non-profit entity established by a company to plan, fund, and manage its Corporate Social Responsibility (CSR) activities in a structured and sustainable manner. Rather than routing CSR funds through external non-governmental organ...

04/06/2026

Fractional CMO: Driving Marketing in the AI-Powered World

AI can create content. AI can automate workflows. AI can even optimize campaigns. But AI cannot replace strategic marketing leadership.
A Fractional CMO helps businesses align AI investments with growth objectives, avoid costly mistakes, and build a scalable marketing engine that drives measurable results.

Watch the video to learn why the smartest companies are combining AI with experienced marketing leadership. 🚀

Read the full article: https://tinyurl.com/a2bjw8sw

For Fractional CMO Services: https://www.thinkcapadvisors.com/fractional-cmo-services

03/06/2026

Content In the AI Era

The difference between content that gets read — and content that gets ignored — comes down to one thing: who's driving. When a real expert with real experience is in the driver's seat, AI becomes a powerful co-pilot. When AI is driving solo from a one-line prompt, you get noise.

If you are looking at fractional CMOs to drive content marketing. Reach us: https://www.thinkcapadvisors.com/fractional-cmo-services

28/05/2026

AI Powered Marketing Blueprint

It's not just "use ChatGPT for your blogs." It's a connected system — original content that ranks on SEO and gets cited in AI answers, multi-format distribution that builds your brand, and smart outreach automation that fills your pipeline.

This blueprint shows exactly how a fractional CMO puts it all together.

Looking for fractional CMOs to power your AI centric marketing system?
Reach us: https://www.thinkcapadvisors.com/fractional-cmo-services

The Fractional CMO Advantage In the AI World of Marketing 26/05/2026

The Fractional CMO Advantage: Driving Smarter Marketing in the AI-Powered World

A fractional chief marketing officer brings something no software platform can replicate: the strategic clarity to know which AI tools to use, how to use them authentically, and why the foundational principles of good marketing remain as relevant today as they were before the first AI model was trained.

Read the full article:
https://www.thinkcapadvisors.com/post/the-fractional-cmo-advantage-driving-smarter-marketing-in-the-ai-powered-world

The Fractional CMO Advantage In the AI World of Marketing In a world where artificial intelligence is reshaping every corner of marketing — from how content is created to how outreach is automated — businesses face a paradox. More tools are available than ever before, yet fewer organisations know how to use them in a way that actually builds brands and...

Best CRM Software in 2026 21/05/2026

Best CRM Software In 2026

If you have spent any time researching CRM software lately, you already know the experience: dozens of tabs open, conflicting reviews, vendor websites that make every platform sound like the answer to all your problems, and a lingering sense that you're still not sure which system is actually right for your business. The following article will give key insight and help you to make the right decision

Read the article at-
https://www.thinkcapadvisors.com/post/best-crm-software-in-2026
Looking for CRM consultant?
https://www.thinkcapadvisors.com/crm-consulting

Best CRM Software in 2026 If you have spent any time researching CRM software lately, you already know the experience: dozens of tabs open, conflicting reviews, vendor websites that make every platform sound like the answer to all your problems, and a lingering sense that you're still not sure which system is actually right....

15/05/2026

Net Profit Calculation For CSR Spending

Under Section 135 of the Companies Act 2013, every qualifying company must spend at least 2% of its average net profits — computed over the three immediately preceding financial years — on CSR activities.

The law is clear that this net profit is not the figure appearing on your profit and loss account. It is a distinct, adjusted number calculated under Section 198 of the Act, read with Rule 2(h) of the Companies (CSR Policy) Rules, 2014.

Read the full article: https://www.thinkcapadvisors.com/post/net-profit-
calculation-for-csr-why-section-198-is-not-the-same-as-your-p-l

For CSR consulting services to calculate accurate CSR obligation: https://www.thinkcapadvisors.com/csr-advisory-and-structuring

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