The Ethereal Store

A little summer care goes a long way ☀️
protect your jewellery from heat, sweat & sun

because timeless pieces deserve lasting love ✨

[the ethereal store, summer jewellery care, gold jewellery, fashion accessories, fyp, explore, jewellery]

The right metal tone makes a lot of difference! Some shades get brighter with Gold while Silver adds a touch of shine to others!

Find yours with our Twist&Turn Hoops.
Are you gold or silver?

PS. These are just tips, not concrete rules. At the end of the day, the best jewellery is the one you’re most comfortable in!

[The ethereal store, colour theory, gold vs silver, warm tones, warm tone jewellery, cool tone, cool tone jewellery, Oversized hoops]

Bold. Fearless. Unapologetic. Aries energy is driven by action, confidence, and a desire to lead. Ruled by Mars, this fire sign thrives on momentum, passion, and making an impact wherever they go.

Aries gravitate towards jewellery that feels strong and statement-making. Clean lines, bold silhouettes, and pieces that stand out rather than blend in. Think striking forms, high shine, and designs that command attention.

Our Aries edit brings together jewellery that reflects this energy- Eclipse Hoops for their bold, no-nonsense presence, Ultra Hoops for powerful, sculptural silhouettes, and the Amrapali Earcuff for a confident edge that elevates any look. Pieces designed to be worn with intention, styled with attitude, and noticed instantly.

For those who don’t hesitate, jewellery that shows up the way you do.

[the ethereal store, gold jewellery, Aries, April, zodiac, jewellery, Aries season, bold jewellery, fyp, explore]

This wasn’t an easy decision but it was a necessary one.
Swipe to know what’s changing (and what isn’t). 🤍
Code: HIKE26

Shirley Setia pairing our Twirl hoops, Kira Ring & Jiya ring with this gorgeous outfit by !
Styled by

Our summer moodboard is full of all things fresh and fun!
If there’s one piece of jewellery we had to carry through summer, it would be hoops.
Croissant Hoops.
Bamboo Hoops.
Spin Hoops!

[The ethereal store, summer jewellery, summer hoops, summer moodboard, gold hoops, citrus, lightweight hoops]

Soft. Intuitive. Dreamlike. Pisces energy flows through emotion, imagination, and quiet depth. Ruled by Neptune, this water sign is deeply connected to intuition, creativity, and beauty that feels meaningful rather than loud.

Pisceans gravitate towards jewellery that feels romantic and expressive. Fluid forms, delicate shine, and pieces that feel personal rather than structured. Think organic silhouettes, gentle sparkle, and designs that move with ease.

Our Pisces edit brings together jewellery that reflects this energy, Bloom Hoops for their soft, sculptural elegance, Vanya Danglers with amethyst and rose quartz stones for a touch of dreamy colour and emotion, and Aria Studs with amethyst for subtle sparkle that feels both calming and expressive. Pieces designed to feel intuitive, layered with feeling, and worn effortlessly.

For those who lead with feeling, jewellery that moves the way you do.

[the ethereal store, gold jewellery, Pisces, March, zodiac, jewellery, fyp, explore]

Summer in every twist. ☀️
The Curly Hoops, fluid curves, featherlight, and dipped in 18k gold.
Made to glow with you.

[ the ethereal store, gold jewellery, fashion jewellery, fyp, explore, curly hoops, summer jewellery]

If you can never figure out which metal tone works better for you, here’s a quick guide on how to pick between Gold and Silver jewellery!
Which one are you

.prabhakar for the screening of his movie One two cha cha chaa, styled by in our Solo Pearl & Bow Necklaces

[Lalit Prabhakar, styling, unisex jewellery, unisex gold necklace, unisex necklace, men styling accessories, film screening, one two cha cha cha]

Long before modern jewellery trends, women adorned their ears with “kaffas”, elegant ear ornaments that wrapped around the ear.

From royal courts to contemporary closets, ear cuffs have always symbolised freedom, femininity and quiet power.

Today, we reimagine that legacy with pieces like:
✨ Amara
✨ Anvi
✨ Amrapali

Timeless in origin. Modern in expression.

Which one speaks to you?

[the ethereal store, earcuffs, nopiercingjewellery, indianjewellery, modernjewellery, trendingjewellery, ethnicstyle, festivejewellery, statementearrings, fashionaccessories, gold jewellery]

A refined statement, styled by for .india in our Flora Hi-Lo Danglers, Zoya Ring, and Trudy Ring.

[the ethereal store, gold jewellery, Meghana Kaushik , Elle, explore page, fyp, fashion accessories, Jewellery, styled by priyanka]