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Struggling with ecommerce sales? Optimize your product pages for conversions! Check out these tips to write clear titles, showcase products, and leverage reviews.

Boost Conversions: Ecommerce Product Page Optimization Tips Hey there, ecommerce entrepreneurs! Are you looking to turn those website visitors into loyal customers? It all starts with a compelling…

Did you know that in Tier 2+ cities, a whopping 84% of internet users trust YouTubers more than traditional celebrities?

Why does this matter? YouTubers feel more relatable, down-to-earth, and provide reviews you can trust.

Who are your favorite YouTubers you trust for honest reviews?

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Even as physical stores reopened last year, most people are continuing to shop online. Find out how to connect with them with these 3 tips: https://goo.gle/3EF6ZaM

Keep up with the “Great Retail Migration” by investing in your brand, direct-to-consumer solutions, and first-party data. Read the article for more insights.

People in India are looking for useful and authentic content in their quest to learn something or make a decision. More than half of Indian shoppers are turning to video to find unique ideas and to search for information about brands, products, and services. And 85% of consumers made a purchase after seeing an ad on YouTube.

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Source: Google Internal Data, Oct. 2019 vs. Oct. 2020.

According to google, Indian shoppers are drawn to all things new, however, they still prize convenience. More than 70% of consumers say they’re okay with spending more on these conveniences, and they’re relying on new digital services for conveniences such as online inventory checks, reliable delivery, and click-and-collect services

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https://www.thinkwithgoogle.com/.../online-shoppers.../

Credit: Think with Google
Source: Deloitte, Global State of Consumer, IN, 2021.

India’s population of online shoppers is growing fast. Of its 177 million online shoppers in 2020, 45 million were first-time online shoppers. 65% of shoppers went online to buy a product they previously bought in-store, and more than 50% of Indian consumers have bought from a brand or store they’ve never shopped at before.

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https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/online-shoppers-india-festive-season/

Credit: Think with Google

Source: Google-commissioned Ipsos COVID-19 tracker, IN, n=1,000 online consumers 18+ per market, May 2021.

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