Mobfox

👀 This week we highlighted Mobile Gaming as the ‘new Social Network’…

👉 But, what does that EVEN mean?

👉 And what impact does it have for advertisers?

Well, it all comes down to ‘social features’—interactive elements that create an engaged community of users. (Not unlike any other SM channel such as Instagram, Twitter, Tik Tok or Facebook.)

And now’s the PERFECT time for advertisers to increase turnover—because gaming’s no longer about pure entertainment—but real, lasting, meaningful connections…

Here’s how it works:

1️⃣ Activity Feeds – make it possible for users to share their experience, and that of others. Plus, they serve as a customer support channel, giving users real-time answers to their problems…

2️⃣ In-Game Chats – mean users NEVER need to switch apps to message their friends… And they can meet new players in a few clicks.

3️⃣ Push Notifications – Just like SM, players are notified when they’re mentioned in a post, receive a gift from a friend (or when it’s their turn to play.)

4️⃣ Guilds – Helps players build communities based on interests, playing styles and levels of engagement.

The bottom line? Social features create a strong sense of community within the app, motivating users to invite friends…

Which in turn, boosts user acquisition and retention rates!

Want to harness mobile gaming? Contact us today ➡️ https://www.mobfox.com/contact-us

👀 REVEALED! If you wanna boost your digital campaign, these are the BIGGEST trends to invest in for 2023…

1️⃣ Mobile Gaming As The New Social Network

Yes, you read that right. While Facebook fought off Tik Tok and IG to remain THE social media heavyweight—mobile gaming isn’t pulling its punches.

So, what does that mean? Well, wherever you’re based, gaming is undeniably social. And developers are improving the experience, to connect gamers across the world…

2️⃣ Mobile Streaming

Global streaming grew by 21% YoY from 2020-21—and what started in lockdown shows no signs of stopping. Netflix, Hulu, Amazon, Peacock, and Disney+ lure people to their platforms with unique, rich content—and in the process create more and more space for brand advertising.

3️⃣ Video Content

Still, the most effective medium to deliver your ads… Apple’s introduction of its ATT framework (meaning not relying on third-party providers for data) makes one thing super clear: you need to come up with better video creatives if you want to engage your users.

Now, we’re curious…

⬇️ If you’re in the industry, tell us—what mobile trends have you spotted? Tell us below!👇

+ Follow us for more!

Quick Q: Who do you call when your RPG is a worldwide hit—but your home audience is nothing but 🦗🦗🦗?

Erm… us of course!

➡️ https://www.mobfox.com/insights/1-rpgs-retention-rate-revolution?utm_source=_LinkedIn&utm_medium=_post&utm_campaign=_case-study__banner__clients&utm_term=_rpg-case-study

Well, that’s the challenge we were set by a Korean brand behind one of the most iconic Android action RPG titles in recent years...

Because despite attracting 80% of their players from around the globe (they’re super huge in China, Taiwan, Singapore and Hong Kong…)

They found it IMPOSSIBLE to crack the market at home! 😱

(Plus, they had some rock hard KPIs, so it wasn't going to be easy…)

They wanted to:

1️⃣ Level up their registration and retention rate
2️⃣ Multiply nickname creation
3️⃣ Grow D1 from 5% to a whopping 25%!

Want to know what happened next? Follow the link to find out ➡️ https://www.mobfox.com/insights/1-rpgs-retention-rate-revolution?utm_source=_LinkedIn&utm_medium=_post&utm_campaign=_case-study__banner__clients&utm_term=_rpg-case-study

! 🎄🎄🎄

Sending sooo much love to all our friends, colleagues and clients around the world. ❤️❤️❤️

We’re signing off for now, but we’ll be back with some SUPER juicy goodness for you in January. 👊

And we can’t wait to reveal:

⭐ Our rebrand (and what it means for you)

⭐ Value packed tech tips from the frontline of mobile advertising

⭐ Stories and secrets as our team goes under the spotlight

Yep, we’re mobile advertising trailblazers and we want you with us!

So, hit follow now—and make sure you never miss a thing… 🙌

Want to know how to win the ad space you need—with total ease and confidence?

Follow the link to find out ➡️ https://www.mobfox.com/insights/ortb-mindblowing-framework-changes-the-game

So, what’s the secret?

Well, we can tell you now, it’s NOT about buying fixed-price ad space in advance…

But it is about getting the highest possible price for your ad placements…

And making sure the right audience sees them!

Read now to find out ➡️ https://www.mobfox.com/insights/ortb-mindblowing-framework-changes-the-game

👉 Need to optimize your media buying and increase ROI? Here are 5 tips on how to do it 👉 https://www.mobfox.com/insights/5-tips-for-an-efficient-media-buying-strategy
Now, here’s the deal…

There are 2 types of Media Buying. Manual (direct) or with the help of technological tools (programmatic).

Programmatic advertising goes back almost 30 years 🤯 when the web’s very first banner ad made its debut on the internet. Back then, there was no competition, but now? Well it’s a different story.

So, here are our 5 Top Tips to help keep the process simple (and effective):

1️⃣ Remember… Data is your friend

2️⃣ Where your ad will appear, check the media and its relevance for the marketed application

3️⃣ Stay on budget

4️⃣ Track and optimize

5️⃣ Be patient!

Want to find out more? Read the full post here! 👉 https://www.mobfox.com/insights/5-tips-for-an-efficient-media-buying-strategy

👀 Want to know the top 4 reasons buyers use mobile to make a purchase?

Well, here’s what customers have said:

😍 54% want Brand Familiarity
✍️ 52% buy for Engaging Content
⏰ 41% say Good Timing
🤑 41% fall for Promotions

Now, we know what you’re thinking: Good timing? There’s not much I can do about that, right?

Erm… Wrong! 😉

In fact, if you need help boosting your brand awareness, or tapping into good timing—we know all the sneaky ways to do it…

And we’d love to help you!

Call us today 👉 https://www.mobfox.com/contact-us/

👀 Can you guess the 3 top industries that’ve seen a colossal leap in sales this year?!

Yup, you guessed it…

🥂 54% Restaurants
👗 40% Apparel and Beauty
👩‍💻 36% Electronics

So what’s their secret?

🤯 Well, it’s all down to mobile marketing!

Now, if you’d love to be a part of those numbers, it’s simple…

Call us today! 👉 https://www.mobfox.com/contact-us/

🤯 Did you know 90% of us prefer to receive texts (rather than calls) from business?

And what’s more…

👩‍💻 87% of internet users also use mobiles
🧠 43% of us do product research on mobile
🛍 40% of purchases are made on mobile

Phew! Fact is, if you’re not marketing on mobile, you’re leaving money on the table…

Because the more people that SEE your ad, the more will buy your product or service… 👀

And that’s why mobile app marketing is THE powerhouse way to reach the right customers—and maximize ROI! 👊

Sounds difficult? It doesn’t have to be…

Follow this link and we’ll talk you through it 👉
Or
Follow this link and let us do the hard work 👉
https://www.mobfox.com/contact-us/

👀 If you’re a publisher, it’s likely your biggest worry is traffic quality…

Sure, you’ll agree that since the dawn of ads.txt digital advertising is WAY more transparent (and safe).

And while it’s true…

✅ Buyers can be more selective & target their ad spend
✅ Inventory value for publishers is preserved
✅ Fraud’s reduced in the ecosystem…

😱 The fact is… it wasn’t enough!

So, read our latest blog post to discover exactly HOW IAB Tech Lab is ramping up its fight against fraud…

And the impact this’ll have on YOU.

Read now! 👉 https://www.mobfox.com/insights/how-a-retargeting-company-should-protect-your-data

👀 Did you know the global cost of Ad fraud is 65bn a year?

Crazy huh?! 😱

And when 69% of the biggest ad spenders lose 20% of their revenue to ad fraud — it can feel like no-one is safe…

But what can you do?

The truth is, at Mobfox the safety of our clients is our biggest priority. We filter out invalid traffic — leaving you confident your users are 100% real.

Here’s a sneak peek at how we do it:

👊 Strict partner vetting — approving all inventories
👊 Our 1 strike policy — removing low quality sources to protect you from threat
👊 Trusted partners TMT, Pixelate and Human to audit traffic quality

Need some of THAT in your business?!

Follow the link for more 👉 https://old.mobfox.com/platform/brandsafety/

⏰ Hey, it’s your last chance to meet us at today!

Roei and Guy have had an absolute blast with you all—and there are just a few 1:1 slots left to fill…

So, grab yours before they’re gone.

Book your slot now ➡️ https://www.mobfox.com/contact-us/