BlackLab Marketing Communication

Here's the latest thoughts from me at BlackLab.
Too many marketers rely too much on metrics and logical, rational thinking, at the expense of the mercurial genius of emotional, irrational stimuli. The result: a multitude of me-too marketing campaigns and content that do the opposite of their intended purpose. They resemble each other instead of differentiating your products and your brand. Here’s why, and what you can do about it.
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Why measurement mania kills creative marketing content, and why non-sense makes more sense to differentiate your products and your brand Too many marketers rely too much on metrics and logical, rational thinking, at the expense of the mercurial genius of emotional, irrational ...

An insightful look at the online security threats to avoid during the FIFA World Cup 2018

Will Your Defense Conquer World Cup Malware? Cybercriminals are taking advantage of the World Cup 2018 in Russia exploiting the world's biggest sporting event.

Has Google resurrected the humble press release? What does Google's latest change to its news search mean for public relations, corporate and marketing communications, and the media? Check out the latest BlackLab blog, and let us know what you think. http://blacklabblog.blogspot.co.il/2015/03/google-resurrects-press-release.html

BlackLab's taking a digital trip today, and in a break from the norm, is looking at the wonderful world of mobile apps. It's an industry that's simply exploded on to the scene, but how on earth do you make money from your app? http://blacklabblog.blogspot.co.il/2015/02/how-to-monetise-your-mobile-application.html

BlackLab goes barking mad about chocolate. Hershey's "ban" or British-made Cadbury's and Nestle brands in the US is really making this Lab growl. It might make legal sense, but could make Hershey's look like a big bully. Is the chocolate war between Uncle Sam and John Bull now on? Check our new blog to find out. http://blacklabblog.blogspot.co.il/2015/01/hersheys-not-sweet-to-cadbury.html

BlackLab is back and it's talking about babies.

What marketing, PR or advertising techniques have had most impact on you as a consumer or customer?
What companies and brands do you trust and why?
What influences you most in your choice of brand or company?
What would turn you from simply a loyal customer to an active advocate of a brand or company?
What on earth has all of this got to do with babies?

Check out the new BlackLab blog and find out.
http://blacklabblog.blogspot.co.il/2015/01/what-can-baby-lotion-nappies-and-yeast.html

BlackLabBlog: What can baby lotion, nappies and yeast extract teach us about brand advocacy?...

Will the UK / Brand Britain be as strong a brand without Scotland? Can Scotland teach us a thing or two about being a good brand? As the Scots go to the polls to vote on independence, what can we learn about brand identity from Scotland? BlackLab's latest blog considers the issue. http://blacklabblog.blogspot.co.il/2014/09/what-can-scots-teach-us-about-branding.html

BlackLabBlog: What can the Scots teach us about branding ?

BlackLab's Adam Murray quoted once again in PR Week. This time in an article about the fallout from Malaysia Airlines' latest PR attempt. http://www.prweek.com/article/1310792/malaysia-airlines-renames-bucket-list-contest

Malaysia Airlines renames "bucket list" contest Malaysia Airlines renames

What goes wrong when campaigns go right? The ALS Ice Bucket Challenge has been a huge cause-related viral marketing success, but such success can come with challenges. What hazards exist for organizations, companies and brands whose campaigns really hit the big time? Check out the latest BlackLab blog.

BlackLabBlog: What goes wrong when campaigns go right? – The ALS Ice Bucket Challenge

How much do a brand's essence and values influence product development? BlackLab's blog examines SodaStream and Apple's imminent new iPhone 6.

BlackLabBlog: SodaStream and Apple’s iPhone 6: The brand-product relationship

More from BlackLab in PR Week. Comment on McDonald's fight back against an Islamist boycott threat in Malaysia

McDonald's fights back Islamist boycott threat McDonald's fights back Islamist boycott threat. From PR Week