Storemaven

Let’s talk organic installs. After all, the cost of user acquisition is on the rise which means optimizing organic growth should be on your mind.

We’re bringing together three experts with deep knowledge on everything organic UA, from how to incorporate it into a marketing strategy to measuring its impact, and organic/paid teams working together.

Brought to you by industry leaders in mobile game development and mobile monetization respectively, Zynga and Chartboost, the panel is bursting with expertise.

Mavens’ Customer Success Team Leader Katie Blechner and Zynga’s Shoham Lashkar 🦄, Director of A*O & Amy M., Director of Product Marketing, will be discussing:

* The state of the attribution union
* Misconceptions around organics (and paid)
* Measuring organics the right way
* Why is ASA the hottest thing in town (and whether it should be?)
* Plus much more.

So join us on Wednesday, the 18th of Jan, at 10am PST. As with all our webinars, sign up to receive a recording in your inbox so you don’t miss out on this opportunity to learn about driving organic growth for your game or app.

Register here: https://bit.ly/3WQQ2Cm

If you’re in User Acquisition, you’ll be familiar with the twists and turns of the field. But as we hurtle towards a new year, it’s time to think about what your UA skill set should look like to be 2023-ready.

This is why Zynga, Chartboost, and Storemaven are joining forces to bring you ‘The Must-Have UA Skills for 2023’.

A webinar set to discuss how the day-to-day of UA folks might be affected by changes in the landscape, from budget and resource reductions to Apple’s latest SKAN 4.0 requirements and features, new ways to measure activity, and more.

The event goes live on Wed 30th November 2022 at 6:00 PM (GMT). Reserve your spot using the link below, to receive a recording of the session in your inbox.

https://bit.ly/3ttgftv

Not only is our VP R&D Yoav Ben Arie a true charmer, family man, skilled hiker, the office MacGyver and the person with the lowest body fat percentage per line of code ever written in history… he's also an inspiring manager.

As the leader of our R&D efforts for the last two years, Yoav shared his insights and knowledge on Demi Ben-Ari’s podcast series, discussing how to effectively scale your team, work through common R&D bottlenecks and how to build a functioning hybrid work model that serves both sides.

Listen to the full episode (in Hebrew) via the link below.

יואב בן-אריה || איך לכייל צוות פיתוח לקראת גדילה Listen to this episode from עוד פודקאסט טכנולוגי || דמי בן-ארי on Spotify. יואב בן-אריה משמש VP R&D בסטורמייבן בשנתיים האחרונות ומוביל צוות של כ-20 מתכנתים ומפתחים. ליואב למעלה מ-15 שנות ניס...

UA folks, this one's for you.

Discussing the elephant in the room of every business these days: How do marketing and UA teams continue to drive growth while we're in the middle of a global recession?

Experts from Forbes, Liftoff, Lessmore, Inkitt and Storemaven will touch on many challenges you probably encounter daily, from shrinking budgets to sagging conversion rates, fading retention and poor marketing efficiency.

We'll be tackling how to:

* Maintain marketing efficiency with smaller teams
* Keep a steady view on your performance to stay ROI positive
* Retain users, despite changing consumer behaviors
* And more.

Join us on the 19th of October. Save your spot now using this link here: https://bit.ly/3UXFGAb.

So this happened.

Storemaven is now part of the Zynga and Take-Two Interactive Software, Inc. family.

With our growth technologies, Zynga and TakeTwo will grow their leadership position in the field and take a giant leap towards connecting the world through games.

Could we be any prouder? Nope.

Big things are coming. Watch this space. Read more here: https://bit.ly/3eGZEOO

We are thrilled to host our friends from the הפמ״מיה - דברים שבין אדם למוצרו | Product Marketing in Israeli Tech again for another gathering.

This time we will discuss PLG - Product Led Growth - strategies and methodologies. We will enjoy great content, inspiring experts on stage, and each other's company. You will also hear some words of wisdom from our VP of Marketing and Growth, Jonathan Fishman.

Join us on Wednesday, September 14th, at 6:30 PM. Space is limited.

For more details and to sign up, use the link here: (Please note, the lectures will be held in Hebrew): https://www.facebook.com/events/s/pmmiya-meetup-7-wtf-is-plg/587328509734092/