Hi Auto

Nobody hands you a playbook for running hundreds of restaurants.
You write it yourself, in labor meetings that run long, in store visits where you taste the fries and check the timer, and in the hard calls where you tell a franchisee what they don't want to hear because the brand needs it.

This August, the people who write those playbooks gather at Prosper Forum in Orlando. Top QSR and hospitality executives and the next generation of senior talent, with ~$1T of industry influence between them, by Prosper's count.

Here's what that number doesn't capture: these executives led their brands through a labor market nobody planned for, made technology bets with their own credibility attached, and owned the results in front of their operators.

We're a founding partner of Prosper Forum 2026 for one reason: the standard these leaders set is the standard we build to.

The leaders deciding where QSR and hospitality go next are spending four days together in Orlando this August.

Prosper Forum, August 16-19. Top industry executives and next-gen senior talent, with ~$1T of industry influence between them.

If you run technology for a chain, Prosper Forum will be full of people carrying your exact questions. Where labor goes next. What guests will expect tomorrow. Which investments hold up across every location, not just the flagship.

Hi Auto is a founding partner of Prosper Forum 2026 because our roadmap isn't written in our office, it's written in stores run by leaders like these.

Parrish Chapman, our EVP of Sales, will be there all four days. Reserve time with him to hear what 100M+ orders a year have taught us, and what they could mean in your stores: https://eu1.hubs.ly/H0wTDW70

Roy Baharav, our CEO & Co-founder, was interviewed on BUILDERS by The Front Lines.
The conversation covers how Hi Auto reframed drive-thru AI from headcount reduction to throughput and upsell capture. And how we got there.

We pivoted twice before finding the right problem. Automotive voice AI first. Then contactless kiosks. It took a Burger King Europe rejection to point us at the drive-thru order taker. That became the company.
From there: building a vertical AI solution from scratch, landing Checkers and Rally's as our first brand partner, and scaling to work with some of the largest QSR chains in the world.

Listen to the full episode here 👉

Roy Baharav Roy Baharav, CEO & Co-Founder of Hi Auto, shares how they pivoted to drive-thru voice AI and the GTM lessons from selling automation into the QSR industry on BUILDERS.

At NRA 2026, operators didn't ask if AI order-taking works. They asked how it works at scale.

Scale in QSR is specific: different menus, different accents, different LTOs, different upsell strategies.

Two great days in Chicago with clients, partners, and industry leaders moving fast on what's next for the drive-thru.

Thanks to everyone who stopped by and brought the hard questions.

Bring your hardest drive-thru question to NRA this weekend.

Parrish Chapman, our EVP of Sales, will be on the floor in Chicago Friday and Saturday.

Block time with him on site to talk drive-thru AI order taking at scale:
https://eu1.hubs.ly/H0vl84X0

Welcoming Parrish Chapman to Hi Auto today as our new Executive Vice President of Sales. 🎉

Chapman brings decades of enterprise technology, retail, and restaurant leadership to Hi Auto, with firsthand operational experience in the industry as a former Dairy Queen and Church’s Chicken franchisee and through earlier roles with Wendy’s corporate operations.

He'll lead our enterprise growth strategy as we continue to scale our AI Order Taker across QSR drive-thrus.

It's a great moment for the team. ~1,000 stores trust Hi Auto today, with 93%+ completion and 96% accuracy, and there's so much more ahead. We're grateful to have Parrish helping us build it.

Welcome to the team, Parrish. 💙

Read the full announcement:

Parrish Chapman Appointed Executive Vice President of Sales at Hi Auto Parrish Chapman Appointed Executive Vice President of Sales, bringing leadership from Olo, GRUBBRR, Samsung, and Panasonic plus operator roots as a Dairy Queen franchisee.

We're live at RLC. Booth #129 💙
The demo is running. Come place an order and hear our AI Order Taker handle it in real time.
Same system running across ~1,000 QSR drive-thrus today for Bojangles, Popeyes UK, Burger King NZ, and Checkers & Rally's.

The drive-thru is where QSRs make 70% of their sales. It's also their biggest labor problem, with wages climbing and turnover in some stores hitting 300%.

Roy joined Jane King at the New York Stock Exchange to talk about what it takes to make AI work in the drive-thru, and what it means for operators.

He walks through:

- The ROI restaurant operator achieve with Hi Auto
- Why LLMs alone can't hit the accuracy bar QSRs need
- What it takes to make voice AI hold up at scale

Watch the full interview:

Hi Auto CEO Roy Baharav at the NYSE | How AI Is Transforming Drive-Thrus Hi Auto CEO Roy Baharav joins Jane King at the NYSE to discuss how AI-powered order-taking is transforming drive-thrus across 1,000+ locations.

Drive-thru AI has focused on one question for years: can AI take an order? We proved it can. 93%+ completion AND 96% accuracy across ~1,000 stores.

But there's a part of the drive-thru nobody has been watching: the pickup window.

That's where a friendly greeting turns a transaction into a return visit. Where order accuracy is confirmed or corrected. Where up to 70% of QSR revenue passes through every day.

And until now, operators had no way to see what was happening there.
Introducing Window Intelligence, a new capability that brings AI-powered analysis to the pickup window for the first time.

Because our AI already knows what each guest ordered, it arrives at the window with full context. That's what makes it possible to detect a void that doesn't match a conversation, measure service quality in real time, and trace an order correction back to its source.

What operators get: → Friendliness scoring at the window → Real-time fraud detection → Window time analysis by stage → Order accuracy measurement before the guest drives away

The speaker has been digitized. Now the window is too.

Read the full story 👉

Hi Auto Launches Window Intelligence for QSR Drive-Thrus Hi Auto's Window Intelligence brings AI analysis to the drive-thru pickup window, giving QSR operators real-time visibility into every guest interaction.