Publicis e-dologic
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Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Publicis e-dologic, Advertising agency, 7 Hachim Bejerano Street, Ramat Gan.
22/08/2012
StupiDog in our office!
http://www.youtube.com/watch?v=pAB-PfzJzLg
StupiDog Giant h***y dog creates mayhem at work
What won't we do to make our children eat?
We sing, we dance, we make a fool out of ourselves and of course tell stories.
WhenActimel wanted to create a shared experience between children and their parents we knew that we have a good story in our hands.
The insight:
Children enjoy healthy food when they're told a story.
They enjoy it even more, when they're the hero of the story!
That's why we invented "Actiland" and "The Actimel Hero Series":
We placed 6 unique hero characters on our packaging and products,
Each hero with it's own superpowers.
Actimel transformed their packing overnight in one heroic marketing move.
Children started collecting the heroes and enjoying a new hero with every meal…
But the story doesn't end here...
We created a Facebook app where parents and children together, could create their own personal superhero.
We'd then send that design to their homes so they could fix it on their Actimel bottles.
The result:
Tens of Thousands of personal heroes were designed and sent to thousands of Israeli homes for countless parents and children to enjoy a shared experience by inviting the superheroes to their meal.
1 in every 3 kids exposed to the campaign asked their parents for the new Actimel.
Hundreds of thousands of people were exposed to the campaign, and Actimel's awareness skyrocketed.
Chief Interaction Officer: Enon Landenberg
VP Creative: Aviv Stein
C.T.O: yacov zoaretz
Creative Manager: bechor bar tur
Programmer : Yuval Zehavi
Designer : Sivan Sherlag & Svetlana levitas
Copywriter: Dana blum, Ilay rotem
Supervisor: Esti Smilg
Account Manager: Igor Goldfeld
Social Media Manager: Idan Kligerman
Content Manager: Li – Or Carmi
Project Manager: Erez Native
15/08/2012
Actimel – for us, every child is a hero.
What won't we do to make our children eat?
We sing, we dance, we make a fool out of ourselves and of course tell stories.
WhenActimel wanted to create a shared experience between children and their parents we knew that we have a good story in our hands.
The insight:
Children enjoy healthy food when they're told a story.
They enjoy it even more, when they're the hero of the story!
That's why we invented "Actiland" and "The Actimel Hero Series":
We placed 6 unique hero characters on our packaging and products,
Each hero with it's own superpowers.
Actimel transformed their packing overnight in one heroic marketing move.
Children started collecting the heroes and enjoying a new hero with every meal…
But the story doesn't end here...
We created a Facebook app where parents and children together, could create their own personal superhero.
We'd then send that design to their homes so they could fix it on their Actimel bottles.
The result:
Tens of Thousands of personal heroes were designed and sent to thousands of Israeli homes for countless parents and children to enjoy a shared experience by inviting the superheroes to their meal.
1 in every 3 kids exposed to the campaign asked their parents for the new Actimel.
Hundreds of thousands of people were exposed to the campaign, and Actimel's awareness skyrocketed.
Chief Interaction Officer: Enon Landenberg
VP Creative: Aviv Stein
C.T.O: yacov zoaretz
Creative Manager: bechor bar tur
Programmer : Yuval Zehavi
Designer : Sivan Sherlag & Svetlana levitas
Copywriter: Dana blum, Ilay rotem
Supervisor: Esti Smilg
Account Manager: Igor Goldfeld
Social Media Manager: Idan Kligerman
Content Manager: Li – Or Carmi
Project Manager: Erez Native
We are on TREND HUNTER.
http://www.trendhunter.com/trends/the-thirst-flusher-app
06/07/2012
פריגת בפייסבוק: הגולשים צריכים לצעוק ביצ' למיקרופון אידיאולוג'ק פובליסיס ישראל בפעילות פייסבוק בשם 'Keep The Bits' לפריגת המשיקה את ביץ, משקה חדש של פריגת המכיל חתיכות פרי אמיתיות. הגולשים מוזמנים לשחק ולנסות ולהביא את ביץ והחתיכות להופעת הבכורה שלהם בפיצוציות, והכל באמצעות אמירת המילה 'ביץ' למיקרופון. הגולשים שיצברו את מירב הנקודות יזכו בטיסה להופעה...
25/06/2012
הספריה המרכזית לעיוורים מזמינה אתכם להצטרף לספר המוקלט החברתי הראשון ולהפוך לקריינים ליום אחד!
כנסו ללינק http://on.fb.me/LbVll4 והקליטו את קולכם.
18/06/2012
Enon Landenberg's talk on TEDx
http://www.youtube.com/watch?v=FSYnhAXHsec&feature=share
13/06/2012
Yes we will! :-)
08/06/2012
An amazing campaign from Publics in Israel - Pinsulin (Pinterest + Insulin). Repin the message on Pinterest.
http://adsoftheworld.com/media/online/juvenile_diabetes_research_foundation_pinsulin
Juvenile Diabetes Research Foundation: Pinsulin | Ads of the World™ Thousands of Juvenile Diabetes patients "Pin" themselves 12 times a day with Insulin injections in order to stay alive. In order to promote the Juvenile Diabetes Research Foundation (JDRF), raise donations and awareness to the disease, we've created 'Pinsulin' (Pinterest + Insulin) Campaign, calling...
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7 Hachim Bejerano Street
Ramat Gan