Design by Efrat

Living and designing so close to Jerusalem, it’s impossible not to be inspired by it.

The stone, the light, the layers of history and modern life existing side by side.

Even in design, I’m always drawn to spaces that feel warm, rooted, textured, and full of soul, and I think Jerusalem influences that more than I realise.

יום ירושלים שמח!

Photograph by .s.photography

Artwork by the very talented who creates beautiful, customised pieces for any space.

It’s not only about how a space looks at the end.

It’s about the process that gets you there.

Design projects involve a lot of moving parts - decisions, timing, coordination, problem-solving. It can easily become overwhelming.

My role is to hold that structure. To keep things moving. And to make sure clients feel supported and clear throughout the process.

Yes, I design spaces.

But just as importantly, I help create calm within what can otherwise feel like a very complex journey.

That sense of ease and confidence, that’s often what people remember most.

This week always makes me pause.
Not just personally, but professionally too.
Between Yom Hazikaron and Yom Haatzmaut, I find myself thinking about what it means to build a life and a home here.

For me, a big part of that shows up in my work. Building people’s homes here. Supporting Israeli businesses - often small, family-run ones.

There’s something I see again and again. Clients sourcing products from abroad. And I get it. The range is bigger, often more affordable. But in reality, it often becomes complicated.

Things don’t quite fit the space.
You need one more item and suddenly it’s weeks of waiting and delays.
Something small goes wrong, or isn’t compatible, and there’s no one to call.

What looked simple becomes… not simple.

After seeing this more than once, I’ve become very clear about where I stand.

I believe in working locally with suppliers, carpenters, and businesses who understand how we actually live and build here - who are part of the process, and who are there when something needs adjusting (because it always does).

It’s not just about being idealistic. It just works better.

This week especially, that choice feels even more meaningful.

To create homes that are not only beautiful, but make sense here, and are built with the people around us.

Proud to be a blue and white designer, through and through. 🤍💙

Most kitchens are planned in isolation.
That’s where things start to go wrong.

I’m often asked why clients should choose to work with me alongside a carpenter, rather than going directly to a kitchen company.

The difference is in how the space is approached.

In many homes here, the kitchen, dining and living areas are all connected, which means that even if you are only renovating your kitchen, decisions such as layout, flow, storage and sightlines still need to be considered in relation to the whole space.

One of the key roles I bring to a project is seeing the full picture, not just the kitchen in isolation, but how everything works together.

We go through a detailed planning process together, asking questions that aren’t always obvious at the start, and making decisions with the client’s needs in the centre.

In this project, the position of the island, the placement of the TV, the relocation of the dining table, right down to small details like a dedicated rail for kitchen towels were all designed together to create a space that feels cohesive and comfortable to live in.

This is often the difference between planning a kitchen and planning a home.

It’s not just about designing a kitchen, it’s about making sure the whole space works together.

The past weeks have felt heavy, and this season is arriving with a mix of emotions I didn’t expect.

Between everything happening around us, preparing to send our son to the army today, and a Seder that will look a little different than planned… it’s a time of reflection.

Pesach is about freedom, but also about resilience, uncertainty, and stepping forward even when things feel unclear.

Hoping for quieter days ahead.

Wishing everyone a meaningful Pesach.