Knook

Another brilliant local organisation has joined the Knook Book Drop 📚✨

We’re delighted to welcome Dundalk Credit Union Ltd. and Carrickmacross Credit Union as the latest sponsor supporting personalised storybooks for primary school children in their community.

Hundreds of children across their local schools will receive their very own Knook storybook - personalised with their classroom, teacher, friends, and local community.

What we love about this partnership is that it goes far beyond “sponsorship”.

These books become keepsakes.
They get brought home.
Read again and again.
Shared with parents, grandparents, brothers and sisters.

And for many children, it becomes one of the first times reading feels personal and exciting.

A HUGE thank you to all of the team at Dundalk and Carrickmacross Credit Union - and a special shoutout to Kate Crowe, Naomi O'Donoghue and Lorraine Donnelly - for all the work that went into bringing this to life.

We’re incredibly grateful for your belief in what we’re building, and for backing local schools and families in such a thoughtful and creative way 🙌

The next chapter starts soon 🚀

"One of the best things we've done!"

Hi Facebook friends, Tommy here from Knook. 👋

I want to show you what happened in a classroom in Wexford last week. 😊

For anyone new here: a Knook Book Drop is when a local business gifts children in their local primary schools with their very own personalised storybooks - A story made just for them. 📚

A small thing on paper - but the photos show you the impact.

We ran this latest one with one of our amazing business sponsors; Wexford Credit Union. Here's what Amy Furlong from the team sent us after:

"Awh the presentation was amazing again, can't wait to see more photos. It's honestly one of the best things we've done so thank you!"

Amy Furlong, Marketing Officer, Wexford Credit Union

"One of the best things we've done" - From a business with deep roots in their community like Wexford Credit Union - this means so much to us. 😍

There's a reason it lands so well. The kids get excited about reading and every child in the room feels seen. The teachers get a memorable event the school talks about. And the sponsor's team are genuinely proud of what they've backed - earning well-deserved brand recognition in their community along the way.

(Quick aside - if you work for a community minded business and want to be involved in this movement - we would love to have you. We handle everything: book design, liaising with schools, printing - and you get all the credit! We're lining up sponsors for the next round of drops and I'd love a chat. Just comment on this post with “Knook Club“)

→ Want your child's school on the next Book Drop list? 📚

We get lots of parents and schools asking how they can get involved. The easiest way to bring Knook to a school is for a parent or teacher to register their interest.

Takes about 30 seconds, no commitment:

Add your school: https://app.knook.io/teachers

Once a school is on the list, we pair it with a local sponsor and arrange the drop. No cost to the school or the parents.

To our amazing business sponsors: a huge THANK YOU!. Every classroom full of kids holding their own book, every smile in the photos above, every "one of the best things we've done" moment - none of it happens without you.

You back this, and you back the kids in your own community, and we don't take that lightly. We're a small team and you putting your trust in us means more than we can fit into a newsletter. Word of mouth is how this grows from here - so if you know another business that'd be a fit, just hit reply with their name. 🙇♂️

PS - if you'd just like to make a personalised book for your own little one (no school drop required), you can do that here:

https://app.knook.io/

Magic photos 💜 Huge well done to all the kids and teachers St. John of God Primary School, The Faythe, Wexford, Ireland - and a massive thank you to our amazing friends at Wexford Credit Union Ltd

Amazing pictures from an amazing group of kids (and teachers obviously!)

Thanks so much to Kilrush Credit Union for helping to bring this to life for the kids in Knockerra National School 💜

What lovely pictures - A big well done to Ms Malone, all the kids in Mercy Primary School Wexford and of course everyone in Wexford Credit Union Ltd for making this happen.

We hope you love your personalised books - happy reading 🫶

Hi all, Tommy here from Knook. 👋

Here’s a short update on what’s been happening at Knook this month. A couple of moments worth sharing:

But first, quick context if you’re new here:

What is the Knook Book Drop?

This is our national book campaign where we create personalised storybooks where your child’s classroom becomes the story. 📚

Local businesses sponsor the books, schools receive them for free, and every child brings one home to keep.

If you would like your child’s school to be included, or if you want to sponsor books keep reading. 👇

- The volume is climbing:
We’ve now created 2,599 personalised stories for children. Last month we hit a record of 332 books shipped in a single day. This month we beat it: 361.

The number itself isn’t the point. The point is that every one of those books arrived to a young reader somewhere - with familiar faces, familiar places, and a story that feels personal and belongs to them.

Multiply that by 361 and you start to see what’s actually happening.

- A moment from a recent delivery:
After one of our recent school deliveries, the principal wrote to the sponsoring business to say thank you - and I got copied in. I won’t share the whole letter, but here’s the part that stayed with me:

“The students in our Infant Class, which included children from our Special Class for Children with Autism, were absolutely delighted to receive their own personalised books. They are already treasured as beautiful keepsakes for the children and their families. Initiatives such as this play a vital role in encouraging early literacy and fostering a love of reading from a young age.”

Treasured keepsakes. Not a campaign. Not a promotion. A keepsake.

- This is why I’m so engrossed in building what we’re building. If it helps even one child to engage with reading and learning, then we’re doing okay. 🙇‍♂️

PS. We’re adding more primary schools to the next Knook Book Drop - if you’d like your child’s school to be included, just comment with the school name below. We’ll take it from there.

The crossover you never knew you needed to hear about: and Knook. 🎤 📚 😝

Dolly launched her because her father couldn’t read.

That was 1995. She’s now gifted over 300 million books to children around the world. That’s one every 1.07 seconds. 🤯

She didn’t build a bookshop. She built a distribution model - free books, funded by community partners, delivered directly to kids.

We’re huge fans of what the team at the The Dollywood Foundation have built with the Imagination Library. (Link in the comments if you want to read more about their work.)

What we’re doing with Knook isn’t a new idea. Free books, funded by local organisations, delivered through schools. Dolly proved the model three decades ago.

Our own little additional flavour of this is personalisation; Every child gets a book written for their class, featuring their teacher, their friends. And the business sponsoring all the credit for making it happen!

If we can make even a fraction of the impact the Dollywood Foundation’s Imagination Lobrary has made we would be very happy!!! 🙇

A pretty special day at Scoil Úna Naofa 💜📚

Seeing all these smiling faces receiving their very own personalised Knook books… this is what it’s all about.

Huge thank you to St. Agnes' Credit Union for making this happen — supporting local families and bringing a bit of book magic into homes across the community ✨

👉 Recognise any familiar faces?
If you tag a mummy or daddy below 👇 As a thank you from us - they can create their own individually personalised digital story for free on
app.knook.io

CreditUnions IrishFamilies

A pretty special day at Scoil Úna Naofa 💜📚

Seeing all these smiling faces receiving their very own personalised Knook books… this is what it’s all about.

Huge thank you to for making this happen — supporting local families and bringing a bit of book magic into homes across the community ✨

👉 Recognise any familiar faces?
If you tag a mummy or daddy below 👇 As a thank you from us - they can create their own individually personalised digital story for free on
app.knook.io

CreditUnions IrishFamilies