The Unit

We are lucky to have the pleasure of hearing his opinions every day, but for the rest of the nation, it's only a weekly treat!💬

📺 Tune in to tonight's season finale of Gogglebox Ireland on to catch our Head of Social Media and Content, David Reilly, and his lovely wife Sarah.

Here’s David giving Ronan and Feargal another exciting presentation about his favourite TV show!🎤

📣 The Unit is Proud to Support 🧔

The handsome men at are showcasing some 'impressive' facial hair this month in support of Movember, the month formally known as November! Featured here are Feargal Byrne, Ronan Shields, Paddy Casey and David Reilly taking part in this important initiative.

aims to raise awareness and funds for men's health issues, including mental health, su***de prevention, prostate cancer, and testicular cancer.

We encourage everyone in our network to join us in supporting this vital cause. Whether you grow a 'mo, move for Movember, or donate, every bit helps us get closer to a world where men live happier, healthier, and longer lives.

Donate today: Link in bio 🔗

🇪🇸 We're looking forward to this one. Mark O'Hare & Paddy Casey will be at SBC Barcelona during September 19th -21st.

📣 We're looking forward to meeting and chatting with the best minds in the industry.

🤝 If you fancy a chat about product development and innovation and digital marketing, please reach out!

Last week, our team had the privilege of visiting our esteemed client, NorthStar Gaming , right at their Toronto offices! 🇨🇦 🏢

We conducted an engaging SEO workshop, diving deep into strategies to enhance their online presence.📈

Collaborating with such an innovative brand in the dynamic Canadian market is truly exciting. A big thanks to Dante Anderson and the entire team for their warm hospitality during our stay. Here's to a thriving partnership ahead! 🚀

We are thrilled to be entering into a strategic alliance with PR and communications specialists Red Knot 🤝

The partnership allows us to expand our full-service marketing by adding Red Knot’s deep PR and media expertise, and sees Mark O'Hare promoted to Head of Business Development for both companies.

🗣 "It’s fantastic to announce this strategic alliance with Red Knot. We have always found them to be a pleasure to work with, and their experience in PR and media in the gaming industry has already accelerated our own industry presence. At this point in the relationship, it feels like the perfect time to work together and make sure we can back each other in the best ways possible" - Paddy Casey, Co-Founder at The Unit

🗣 "I am delighted to launch our strategic alliance with The Unit. Our skill sets, target territories and client lists are totally complimentary. This global partnership crystallises a hive mind of two successful companies, comprised of very experienced gaming industry professionals who can super charge marketing for any B2C or B2B gaming or betting brand, anywhere in the world. We are very pleased to appoint Mark as Head of Business Development for the twin companies. It’s a clear signal of our intent" - Andy Clerkson, Partner at Red Knot Communications

The Unit's Director of Strategic Marketing Feargal Byrne discusses the forthcoming changes to Google’s AI-driven algorithms, which will require both operators and affiliates to rethink their approach to SEO.

🗣 "There is speculation that transaction-based sites like betting operators could be preferred for links at the top-right of the AI-generated top-of-page content" - Byrne

Read more at igbaffiliate.com 📲

At The Unit, we take immense pride in our ongoing collaboration as the marketing services supplier for which has flourished since the operator’s successful launch in South Africa. As a trusted leader in nearshore product development and marketing for the sports betting and iGaming industry, we continue to enhance our reputation worldwide through groundbreaking partnerships like the one we share with LulaBet.🤝

🗣️Paddy Casey, Co-Founder at The Unit, expressed his enthusiasm, stating:

“Our partnership with LulaBet has been incredibly rewarding. We have witnessed their remarkable progress in the South African market and look forward to further elevating their brand with our marketing expertise.”

Iain Gutteridge, Managing Director at LulaBet, lauded The Unit’s experience in the sports betting industry and their seamless integration within their fast-paced culture.⏩

Read more at TheUnit.dev today!📲

The Unit is heading to iGB Live in Amsterdam next week!🌍

If you’re attending the event and would like to connect, please reach out to us via direct message. Feargal Byrne, Mark O'Hare & David Reilly are looking forward to meeting you! 🤝

If you're interested in exploring new business opportunities or simply want to learn more about The Unit's world-class, scalable and efficient products for the betting, iGaming and sports industries, our team will be more than happy to talk to you! 🗣

We've launched in the Garden State! 🚀

The Unit is delighted to be officially licensed by the New Jersey Division of Gaming Enforcement (DGE), following our partnership with PlayStar 🤝

🗣 PlayStar is one of the most exciting, up-and-coming iGaming operators in New Jersey, and we are delighted to be part of their journey.

This is a monumental step forward for The Unit and we are hugely excited about the opportunities for growth available to us in the state of New Jersey" - Paddy Casey, Co-Founder at The Unit

🗣 “The Unit are a great team and have built a reputation for delivering a reliable service of the highest quality. I can thoroughly recommend them for gaming web and app development, and we look forward to working with them as we continue to grow” - Dan Alexander, COO at PlayStar

Read more at Gaming America ⬇️

We are delighted to welcome a wealth of expertise to our executive leadership team in 𝐀𝐧𝐝𝐲 𝐂𝐥𝐞𝐫𝐤𝐬𝐨𝐧 𝐚𝐧𝐝 𝐑𝐨𝐛 𝐄𝐠𝐚𝐧, as Strategic Advisor and Business Development Director respectively 🤝⁣
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🗣 "𝘐 𝘢𝘮 𝘵𝘩𝘳𝘪𝘭𝘭𝘦𝘥 𝘵𝘰 𝘢𝘥𝘥 𝘵𝘸𝘰 𝘴𝘶𝘤𝘩 𝘴𝘦𝘯𝘪𝘰𝘳 𝘢𝘯𝘥 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘷𝘦𝘴 𝘵𝘰 𝘰𝘶𝘳 𝘵𝘦𝘢𝘮. 𝘈𝘯𝘥𝘺 𝘣𝘶𝘪𝘭𝘵 𝘢 𝘵𝘦𝘳𝘳𝘪𝘧𝘪𝘤 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘪𝘯 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘵𝘩𝘦 𝘴𝘱𝘢𝘤𝘦 𝘛𝘩𝘦 𝘜𝘯𝘪𝘵 𝘪𝘴 𝘪𝘯 𝘢𝘯𝘥 𝘐 𝘩𝘢𝘥 𝘵𝘩𝘦 𝘨𝘰𝘰𝘥 𝘧𝘰𝘳𝘵𝘶𝘯𝘦 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩 𝘩𝘪𝘮 𝘵𝘩𝘦𝘳𝘦 𝘢𝘵 𝘎𝘳𝘢𝘯𝘥 𝘗𝘢𝘳𝘢𝘥𝘦 𝘢𝘯𝘥 𝘸𝘪𝘵𝘯𝘦𝘴𝘴 𝘵𝘩𝘦 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘦 𝘨𝘳𝘰𝘸𝘵𝘩. 𝘙𝘰𝘣 𝘸𝘢𝘴 𝘪𝘯𝘴𝘵𝘳𝘶𝘮𝘦𝘯𝘵𝘢𝘭 𝘪𝘯 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘚𝘱𝘰𝘳𝘵𝘊𝘢𝘭𝘭𝘦𝘳, 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭 𝘧𝘳𝘦𝘦-𝘵𝘰-𝘱𝘭𝘢𝘺 𝘨𝘢𝘮𝘪𝘯𝘨 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘪𝘯 𝘵𝘩𝘦 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺" - Paddy Casey, Co-Founder of The Unit⁣
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🗣 "𝘖𝘶𝘳 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘬𝘯𝘰𝘸𝘴 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦𝘳𝘦’𝘴 𝘢 𝘴𝘵𝘦𝘦𝘱 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘤𝘶𝘳𝘷𝘦 𝘸𝘩𝘦𝘯 𝘪𝘵 𝘤𝘰𝘮𝘦𝘴 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘴𝘱𝘰𝘳𝘵𝘴 𝘣𝘦𝘵𝘵𝘪𝘯𝘨 𝘢𝘯𝘥 𝘨𝘢𝘮𝘪𝘯𝘨 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴, 𝘢𝘭𝘰𝘯𝘨𝘴𝘪𝘥𝘦 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘭𝘢𝘳𝘨𝘦 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴. 𝘛𝘩𝘦 𝘜𝘯𝘪𝘵 𝘩𝘢𝘴 𝘵𝘩𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘴𝘮𝘢𝘳𝘵𝘴 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘦𝘳 𝘩𝘦𝘧𝘵. 𝘐 𝘢𝘮 𝘳𝘦𝘭𝘪𝘴𝘩𝘪𝘯𝘨 𝘵𝘩𝘦 𝘤𝘩𝘢𝘯𝘤𝘦 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘗𝘢𝘥𝘥𝘺 𝘢𝘯𝘥 𝘙𝘰𝘣 𝘴𝘤𝘢𝘭𝘦 𝘵𝘩𝘪𝘴 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘶𝘱" - Andy Clerkson, Strategic Advisor at The Unit⁣
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🗣 “𝘞𝘪𝘵𝘩 𝘢𝘯𝘺 𝘴𝘶𝘱𝘱𝘭𝘪𝘦𝘳, 𝘪𝘵’𝘴 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘵𝘰 𝘩𝘢𝘷𝘦 𝘢 𝘴𝘵𝘳𝘰𝘯𝘨 𝘢𝘯𝘥 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘥 𝘵𝘦𝘢𝘮 𝘵𝘰 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘢𝘵 𝘴𝘤𝘢𝘭𝘦, 𝘰𝘯 𝘵𝘪𝘮𝘦 𝘢𝘯𝘥 𝘢𝘥𝘥 𝘷𝘢𝘭𝘶𝘦. 𝘛𝘩𝘦 𝘜𝘯𝘪𝘵 𝘩𝘢𝘷𝘦 𝘵𝘩𝘢𝘵 𝘵𝘦𝘢𝘮 𝘢𝘯𝘥 𝘩𝘢𝘷𝘦 𝘣𝘦𝘦𝘯 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘴𝘰𝘮𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘴𝘰𝘧𝘵𝘸𝘢𝘳𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘨𝘢𝘮𝘪𝘯𝘨 𝘴𝘱𝘢𝘤𝘦, 𝘴𝘰 𝘵𝘩𝘪𝘴 𝘸𝘢𝘴 𝘢𝘯 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺 𝘐 𝘤𝘰𝘶𝘭𝘥 𝘯𝘰𝘵 𝘵𝘶𝘳𝘯 𝘥𝘰𝘸𝘯” - Rob Egan, Business Development Director at The Unit⁣
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Ted Orme-Claye

Attention all businesses looking to leverage TikTok for their marketing efforts! Avoid these 4 common missteps for successful TikTok campaigns:👇

1. Not understanding your audience: Make sure to research and understand who your target audience is on TikTok.

2. Not creating relatable content: TikTok users respond to content that is relatable, humorous, and authentic.

3. Overlooking TikTok's unique features: Take advantage of TikTok's unique features such as filters, effects, and hashtags to make your content stand out.

4. Ignoring community building: Building a community on TikTok is essential to driving engagement and results.

Don't let these common marketing mistakes hold you back! Stay ahead of the game and avoid these pitfalls for a successful strategy.