Bare to Begin

WOW we just love all things Nike ❤

Stunning campaign ex*****on in windows and in-store! So powerful 👊

The project objective was two fold; to launch the new Zonal Strength Tights across 30 UK stores, including global flagship Nike Town London (NTL); and achieve an empowering, personal connection with the Nike Womens' consumer.

Nike required a supercharged, immersive display concept to mirror the hyper creative collaboration with artist, FKA Twigs. We identified in this case Nike’s need was to pair unexpected novelty and cultural relevance to mirror the values of their intended audience.

Irrespective of scale and scope in each store environment, it was essential to embody the emotional values and physical strength depicted in the campaign assets and maximise on the captivating imagery in smaller stores to allow for a premium, concentrated activation in NTL.

Within NTL continuity and seamless creative consistency were achieved through the use of overgrown foliage and preserved palm leaves to recreate the sinking colonial capital of Mexico. The enriched, immersive environment invited store visitors to engage in a sense of adventure and exploration through the presentation of multiple sporting genres.

Carefully curated schemas were used to frame the product and create an accessible visual narrative. This approach responded empathically to the young female, time-poor audience, while enriching their experience with exclusive social content. Neuroscientifically this exchange of 'social currency’ activates the reward system, which in turn encourages long-term loyalty and attachment

Sounds about right 🙈

Is it nearly the weekend yet 😆

Some photos of a recent event held at Dame Lane. We offer a full Event Management service, from concept design, branding, furniture, fit out.. etc. Get in touch if you want to hear more.

Emma x

Sooo pretty ❤

We'll be pulling together some more of our favourite Wimbledon inspired retail displays .. keep an eye on our page 😉

I think I've died & gone to VM HEAVEN 😍😍😍

NikeCourt X Liberty London

http://www.retail-focus.co.uk/vm/2077-nikecourt-x-liberty

NikeCourt X Liberty NikeCourt X Liberty

And so it begins... The Kids have finished school & we're officially in 'Back to School' mode 🙈

We're loving this visual display

Happy weekend 😀

How pretty is this mini-me window display ❤💙 from the colour palette, the font, the kit of parts & textures.. all of this combined helps convey the brand story & I personally love it!

As they say themselves '100% adorable'

Like what you see here? For lots more ideas, follow us on Pinterest ..

www.pinterest.com/baretobegin

(Here's a sneak preview) 😃

Thinking of having an event or party to promote your Brand or business?

Call us today, we could be able to help!

One of my favourite Window displays from the Euros... Shame it's not green 🙈 Engaging & premium, you can't help but be drawn in... Not sure about the elegant lady mannequin though..
(Controversial of me I know lol .. I'm sure she's a fan 😄)

Turkey Nichols

Knowing how to create & implement 'Zones' to your Store is essential to support and influence your consumers journey!

Here's another great example from Urban Outfitters... 💕