Core Creative

Our Head of Creative Technology, Eve Conboy, spoke to The Irish Times about the development of - the groundbreaking app we created for Toyota Ireland

Rewarding mobile phone owners helps drive good behaviour Toyota’s ‘Face it Down’ app downloaded by more than 13,500 users in Ireland

It’s big. It’s sparkly. It’s the biggest media dancing event in Ireland. Watch this space for more info. Carry on, and dance.

Happy International Women's Day. We're proud to be surrounded by each other.

Jen Davis from Radical's Content Team pens a love letter to Spotify and examines their creative use of data:

Dear Spotify: A Love Letter - Radical - Full Service Hybrid Digital Agency, Dublin Recently, Spotify launched a huge outdoor campaign where they used their data to highlight some listening habits in 2016.

Tara O'Neill from Radical's Media Team looks at the benefits of combining search, display and social for truly targetted campaigns: http://bit.ly/2gJ5ADO

How Search, Display, and Social Combine to Make Better Campaigns Search. Display. Social. They’re three of the most powerful tools available to brands and marketers today for reaching their desired audience

Our Editorial Director Hannah-Louise Dunne dishes the dirt on her showbiz past and explains how knowing your audience makes for more effective content: http://bit.ly/2fZEGqG

How to Target Your Audience with a Relevant Message Want to connect with your target audience? Find out how to match your message to your medium today and connect your brand to your audience.

The level of sophistication and strategic capability online data has brought to marketing is unparalleled.

Despite this, we can be slow to join the dots between it and harder business metrics. Steven Clifford, from our Social and Strategy team, explains how to go from Confusion to Conversion: http://bit.ly/2fCvCJA

From Confusion to Conversion: Distilling Data for Future Success When it comes to digital advertising it’s easy for marketers get lost in the ever-expanding universe of metrics.

Google's Expanded Text Ads are one of the most prominent changes in ad structure the company have introduced in years.
But what advantages do they offer to marketers? Barry Creed, from Radical's Search team, investigates: http://bit.ly/2fH0onB

Exploring the Possibilities of Expanded Text Ads What do Google's Expanded Text Ads mean for marketers and brands?