Crowdsight

Measuring the sponsorship value of TV broadcasts by identifying logos: http://crwd.si/2pI891I

The Benefits of Sports Sponsorships in the Digital Age of Visual Data According to Crimson Hexagon, it is estimated that the global sponsorship spending for 2016 exceeded $60 billion, and in North America, 70% of that sponsors

How one Sponsor just laid down the gauntlet to the sports industry, but who's noticed? http://crwd.si/2pHP1Rw by

How one Sponsor just laid down the gauntlet to the sports industry… but has anyone noticed? This article looks at how one sponsor brand is demanding change, with the potential to impact the sports & digital sponsorship industry.

A look into how Snapchat continues to grow in relevance to sports with two of the biggest teams in Manchester City and FC Barcelona signing up for new lenses: http://crwd.si/2pHQmaR

Manchester City, FC Barcelona and more among Euro teams to unveil bespoke Snapchat lenses Snapchat has rolled out a series of bespoke Lenses for premier European football teams which let fans apply real-time filters to their selfies to showcase support.

Interesting analysis into the value of a English Premier League clubs Sponsorship. Awareness and mass appeal is key driver, however, measurement of digital interactions and engagement is growing! . Check it out here: http://crwd.si/2qtmn3L

Shirt Sponsorship for a startup? And it delivered decent ROI! Insights from Bidstack CEO James Draper: http://crwd.si/2qthXK3

Inspired by snapchat, another startup is betting on the power of fan content http://crwd.si/2mMSXdv

This founder who sold a startup for $200 million wants to build the next ESPN out of smartphone footage Overtime is an app that lets people easily capture and edit footage from sports games, particularly high-school basketball, and export the highlights.

Is this just a publicity stunt or is FC Barca bridging the gap between sport & tech? http://crwd.si/2n4VuRU

FC Barcelona to work with brands to create world’s leading sports innovation centre FC Barcelona has unveiled plans to develop an innovation hub which the club says will work with leading brands to generate a positive impact on society beyond the realm of sport.

Fan TV: revolution or just a vehicle for venting attention-grabbing fury? http://crwd.si/2nyvqkM

Fan TV: revolution or just a vehicle for venting attention-grabbing fury? | Paul MacInnes Channels such as Arsenal Fan TV claims they give supporters the chance to have their say but are viewers just hoping to watch a car-crash moment?

Snapchat just signed a deal with one of this country's biggest sporting codes http://crwd.si/2n5aEqu

Snapchat just signed a deal with one of this country's biggest sporting codes First the NFL and NBA. Now the AFL.

Why Instagram Is Suddenly the Place for Sports Highlights
http://crwd.si/2n53z96

Why Instagram Is Suddenly the Place for Sports Highlights It's straight 🔥

No more crying Jordan memes! The NBA doesn't want teams roasting each other on social media
http://crwd.si/2nyvdy4 by

The NBA doesn't want teams roasting each other on social media anymore 🏀 👏 😂

‘Football is overcrowded’ says Heineken. However, the need to segment and personalise for better fan engagement is universal. Relating to fans will ensure great success in digital sponsorship
http://crwd.si/2mN8hqr

‘Football is overcrowded’ says Heineken as it toasts 27 years of sponsoring rugby Having announced an extension to its 27-year association with rugby, Heineken says the sport appeals as it is less cluttered by brands.