Lucidity Digital

If (like us) you're looking forward to the World Cup, this terrific 'Fast or Fail' campaign from Adidas will definitely whet your appetite. Check it out and let us know how well you can play.

Play Fast or Fail If you want to go to the FIFA World Cup you’ve got to play Fast or Fail. Put on Leo’s new F50’s and play the Messi way. Only the fastest go to Rio. The louder the Messi social buzz the faster you go in the game. So share this and play. adidas.com/fastorfail

Here's Aral Balkan talking to The Next Web about why 'Free is a Lie.' It's a long talk, but for anyone working in digital we'd highly recommend checking it out.

TNW - Aral Balkan - Free Is A Lie It's time for a design revolution in open technology. Companies like Google and Facebook that dominate the Internet promise us free services in exchange for ...

Here's a really fun web project from Michelin/group94, a charming mix of animated video and game mechanics entitled 'Keep on Riding.'

Take a look and share your high score.

MICHELIN Keep On Riding MICHELIN Keep On Riding | Do you think you can do better? Steer clear of the dangers of the road on http://keeponriding.michelin.com/ and claim your £25 gift card when your purchase tyres. (See website for terms of the offer)

Congratulations to Isobar's new global CEO, Jean Lin, from all of us in Dublin, Ireland! Looking forward to working with you

Twitter is rolling out a new design for all users with larger cover images and a centered timeline. Does it remind you of any other social networks? http://goo.gl/casAnP

Spotify is rolling out a brand new design across Web, iPhone and Desktop. We think it looks really impressive. Are you a Spotify user? What do you think of the new look?

Spotify paints it black with new look Today we're launching the best-looking Spotify ever. Introducing a new darker theme, refreshed typography and rounded iconography, playing your favourite mus...

Apple's Senior Vice President of Design Jony Ive has given a rare interview to TIME. We'd recommend any aspiring designers give it a read.

http://time.com/jonathan-ive-apple-interview/

Apple Designer Jonathan Ive Gives Rare, Remarkable Interview | TIME Talks about his deep friendship with Steve Jobs and what's next

As anyone who’s ever visited an IKEA store will know, the message is all about making the most out of the space you have. German agency Thjnk recently took that idea through into an outdoor ad for IKEA, resulting in a truly original billboard.

IKEA – RGB Billboard By thjnk, Germany POSTED TO Advertising by Daniel Nicolajsen - Feb 24, 2014 IKEA – RGB Billboard By thjnk, GermanytweetVisit: thjnk.detweetSIMILAR ARTICLEStweetAdvertisingGerry Graf On The 2014 AICP Show & AICP Next AwardstweetAdvertisingHonda – Inner Beauty By Wieden + Kennedy, LondontweetAdvertisingThree – ...

For anyone who's ever been (or wanted to be) creative, here are some inspiring words by Ira Glass, accompanied by some great visuals. We'd urge you to take a look.

THE GAP by Ira Glass I think it was at springtime 2012, when I came across David Shiyang Lius lovely piece of work about Ira Glass. It was the most inspiring and motivating video, I…

A recent report from Colliers International says that Dublin will soon overtake London as the 'Silicon Valley' of Europe. http://goo.gl/iDlsmw

Microsoft has announced Satya Nadella as its new CEO, with immediate effect. http://goo.gl/8TsUOi

Watch the amazing new video from Apple, celebrating 30 years of the Mac, shot entirely on iPhone.

"1.24.14" Film Thirty years ago Macintosh promised to put technology in the hands of the people. To celebrate Mac's birthday, this film was shot around the world in one day...