PML Group

"Longer and slower commutes increase dwell time exposure to, and impact of, OOH formats from billboards to buses, to bus shelters."

James Byrne, marketing manager, PML Group with this week’s Out \ Look on Out of Home. In this issue:

- INRIX confirms Dublin is #1 City in Europe for Time Lost in Traffic Delays.

- What January Looks Like on the Street: Cycle 1 campaigns marks the new year.

via Irish Marketing Journal (IMJ)

Vodafone adopt Tunnel Vision for Rugby World Cup Activation

In a special activation at Dublin Airport for Vodafone, created by Folk Wunderman Thompson and planned with Carat Ireland fans heading to France are experiencing what it is like to walk from the tunnel on to the pitch and finding out what it means to be part of . The thirty-one-foot-long virtual tunnel provides a truly immersive sensory experience for air travellers.

The Sky’s the Limit for Ireland at the tournament!

https://www.youtube.com/watch?v=5DeOPULi4DY

Vodafone Rugby Fans Send Off at Dublin Airport The Sky’s the Limit for Ireland at the RWCIn a special activation at Dublin Airport for Vodafone, created by Folk Wunderman Thompson, fans heading to France ...

This year we wanted to show Be More Now is more than just a motto.

Our Purpose for Good initiative has taken a central position on our agenda for 2023, and we’re happy to bring you the result of our first venture.

Ronald McDonald House Charities Ireland Cooking4Families Program provides meals for families of hospitalised children, taking the stress of cooking away so families can stay focused on what's really important.

Throughout the summer months, we sent our entire Dublin office to prepare and cook lunches in Crumlin.

Thanks to Aaron Poole Aaron Poole for leading the drive.

https://www.youtube.com/watch?v=LyTFrSP7YO8

Ronald McDonald House - PML Group Purpose Days 2023 This year, PML Group wanted to Be More Now with Purpose. We're striving to help communities by being more together for others.For our first venture, we reach...

The newest addition to our panel of judges is Geoff Lyons CEO PML Group
Judges profile 👉mediaawards.ie/judges/geoff-lyons

Media Awards 2022 categories will be announced today at 3PM
Stay tuned!👉www.mediaawards.ie
Closing date for entries is Tuesday March 22nd at 11.59PM
IMJ (Irish Marketing Journal)

PODCAST | In this week's our MD Geoff Lyons
& host Dave Winterlich talk about changes in OOH & how people “Live, Work & Play” + really clever & cool innovations in the medium

https://www.irishtimes.com/advertising-feature/inside-marketing/why-out-of-home-advertising-needs-a-re-think-1.4614148

In partnership with Irish Times Business & Dentsu Ireland

Why out-of-home advertising needs a re-think The world’s original ad medium needs new ideas, and the industry is stepping up to the mark

The weekend is on the way & Guinness is ready when you are!

making a big impact across the city ahead of the 1st full weekend of reopening

AMV BBDO

Back to the future!

Virgin Media Ireland shows off broadband perfection on across the country, targeting consumers in and around their own communities!



OMD Ireland // Publicis Dublin

Roadside reminding passers-by to pick up a pack of
Hunky Dorys... or simply just go home!!!



https://adworld.ie/2021/05/21/hunky-dorys-kicks-off-humorous-new-brand-campaign-created-by-rothco/

We Are Starcom // Rothco